Content Marketing Manager
Description
What to expect when you join the Sikich family!
Team members at Sikich have a lot in common while also being part of a rich and diverse group of contributors, creating a distinct and thriving culture. Chief among our commonalities are a desire for growth and a shared unity of purpose in our professional lives. We believe that through diverse perspectives, challenging the status quo and rewarding action, we accelerate innovation and drive growth – for our clients, for ourselves and for our communities.
The professional services landscape continues to evolve. For Sikich, this means we have an opportunity to further cement our leadership position in this industry and continue to grow our organization in increasingly exciting ways. This growth is meaningful for every team member at our firm because larger companies simply see more interesting client opportunities and can attract impressively talented individuals like you. Through a dedicated focus on key business priorities and intentionally creating a rewarding employee experience, Sikich has developed into a highly regarded provider of professional services and a sought-after employer of choice.
Are you ready to grow with us?
About Sikich LLP
Sikich, LLP, is a global company specializing in technology-enabled professional services. With employees across the globe, Sikich ranks as one of the largest CPA firms in the United States. Our comprehensive skillsets, obtained over decades of experience as entrepreneurs, business owners and industry innovators, allow us to provide insights and transformative strategies to help strengthen every dimension of our clients’ businesses.
Position Summary: The position of Content Marketing Manager, within The Agency at Sikich, will be responsible for creating a wide mix of content to help clients better communicate their brand value and showcase their expertise. The Content Marketing Manager will be responsible for writing compelling and clear content for different channels and audiences, as well as planning and managing content projects from start to finish.
Essential Job Duties:
- Lead content strategy and development for B2B client accounts.
- Translate complex material into engaging content.
- Map out comprehensive content ecosystems for clients that align with their business goals.
- Analyze data to assess the impact of content efforts, refine strategy and report to stakeholders.
- Collaborate with a dynamic marketing team on B2B client accounts where content strategy and development is a central piece of the clients’ marketing programs.
- Responsible for creating a wide variety of content such as:
- Blog posts, white papers, bylined articles for media outlets, social media content, marketing emails, and website copy.
Knowledge, Skills, and Abilities:
- Bachelor’s degree in marketing, communications, public relations, journalism, or related field
- Five (5) plus years of experience in content marketing and development. Experience within a PR or marketing agency required.
- Excellent writing and editing skills.
- Candidate will need to submit three (3) writing samples, with the application, to showcase their breadth of experience. Must include at least one (1) long-form (i.e., 500+ word) piece of content, in addition to, at least one (1) of the following: a social media campaign (include multiple posts), marketing email, or website copy.
- Experience creating and managing content on social media platforms (LinkedIn preferred).
- Experience creating content in the life sciences or health care industry is a plus.
- Adept at working directly with clients and a variety of stakeholders to determine strategy and execute projects against tight timelines.
- Excellent communication skills; experienced in presenting recommendations and reports to clients and external stakeholders.
- Strong analytical and organizational skills; ability to manage a project from inception to completion with minimal supervision.
- Capable of quickly adapting to new topics and industries to align with client and prospect needs.
- Curiosity about martech tools and ability to identify opportunities to use technology to improve client results and Agency efficiency.
- Proficient with simple graphic creation and editing (use of tools such as Canva and Photoshop).
Sikich Total Rewards
Our team members enjoy expansive benefits ranging from competitive compensation and insurance options to wellness programs and a flexible time off policy, to name only a few. Sikich also takes pride in prioritizing team members’ health, total wellbeing and time spent with family, friends and in the pursuit of personal goals, hobbies, and endeavors.
Some examples of our many benefits:
Sikich maintains a Flexible Time Off (FTO) Policy. We encourage every full-time employee, as your role permits, to utilize paid time off (personal time, mental/physical health care, vacation, sick leave, etc.). Waiting for time off to accrue is common at other companies. At Sikich, you do not have to wait for this benefit to kick in. FTO is activated on your first day with our organization.
The Firm will also recognize paid holidays during the year and strives to permit employees to have time off the last week of the calendar year when client and project work permits.
Sikich offers a comprehensive wellness program to engage, challenge and empower team members to take responsibility for their wellbeing. Activities can be tracked through our wellness provider to obtain gift cards and other rewards.
We also offer:
- Flexible work arrangements
- Health, dental, vision, life, and accident/death/disability insurance options
- HSA employer contribution
- Nine (9) paid holidays annually
- A robust paid Parental Bonding Leave program covering birth, adoption, and foster children
- 401(k) with employer contributions
- CPA bonus with four (4) paid exam days & four (4) paid study days
- Tuition reimbursement
- Generous employee referral bonus program
- Client referral bonus program
- Pet insurance
- FORCE – Sikich community volunteer program enabling each team member to use up to four hours of paid time annually to volunteer and make a difference in their local communities
Want to learn more? Visit our Careers website or Glassdoor profile
Sikich LLP is an Equal Opportunity Employer M/F/D/V