Senior Manager, Social Media

Marketing Redwood City, California


Shutterfly is looking for a creative, strategic and goal-oriented leader to join our marketing team and drive social media across our portfolio of consumer brands. The Senior Manager, Social Media will lead social media content and performance marketing for mobile, engagement and awareness programs for the Shutterfly brands. S/he leads a small team and collaborates broadly cross-functionally to build awareness and customer affinity for our brands through social media channels.

Responsibilities for the Senior Manager, Social Media:

  • Develop and execute awareness and mobile app install campaigns leveraging existing and emerging social media platforms for Shutterfly, Tiny Prints and The Wedding Shop brands
  • Concept and drive creative process resulting in compelling on-brand content feeding social media campaigns on Facebook, Instagram, Pinterest, Twitter, Youtube and Snapchat platforms 
  • Develop and execute social media campaigns for Instagram and Pinterest social media platforms for upper funnel brand and product awareness
  • Identify and develop social media growth opportunities, including Brand Ambassador and Influencer Marketing programs
  • Track appropriate paid and organic KPIs and budgets and report performance that meets the channel-specific goals of the brand
  • Collaborate with the cross-functional marketing, creative and business management teams to leverage organic/paid media activities and help drive social media roadmap projects to deliver brand and customer growth
  • Manage and mentor social media managers and specialists on the social media team



  • Minimum 8 years of consumer marketing with at least 5 years of social media marketing experience driving ROI-positive direct revenue through social channels
  • Proven success driving mobile app growth through digital marketing, preferably in ecommerce space
  • Experience running paid media campaigns on Facebook, Instagram and Pinterest, generating positive ROI
  • Proven and demonstrable excellent data analytical skills. A problem-solver, able to analyze large amounts of data and produce actionable insight
  • Results-driven. Be able to work to, and be motivated by, brand and revenue targets
  • Strong communication skills, both verbally and in the presentation of data
  • High level of proficiency in Microsoft Excel
  • Search and ecommerce marketing experience a plus
  • Strong project management skills with the ability to work cross functionally with the creative, brand, PR, community management, business and management teams
  • Independent self-starter; highly organized with the ability to multi-task in a fast-paced environment
  • BS/BA required