Senior Manager, Digital Marketing Programmatic Strategy

Marketing Redwood City, California


Description

Shutterfly is looking for a seasoned online media manager to lead our programmatic and video media strategy .  Bring your experience managing high volume digital advertising partnerships and cutting-edge online marketing strategies. If you have a passion for media strategy in the ever-changing world of display, video and native ads, and a deep understanding of digital in the customer acquisition journey, we’d love to meet you!

 

Responsibilities:

  • Create, manage, optimize programmatic media campaigns across multiple digital platforms such as display, native, video, radio, OTT, connected TV and more.
  • Develop and manage productive, friendly relationships with online publishers and vendors.
  • Research, identify and evaluate new direct website, network publishers and partners to buy advertising from on CPM, CPC and CPA pricing structures to continuously increase traffic and ROI.
  • Identify, research, evaluate media market trends, media supply availability, new markets and competitive activity.
  • When necessary, negotiate pricing and terms for advertising purchases considering client requirements, media availability, media specifications and our pricing structures.
  • Work closely with media team to proactively and effectively optimize media buys utilizing KPI metrics with focus around profitable CPAs, conversion rates and retention.
  • Analyze campaign data and develop tactics and strategies to continuously scale spend and improve conversion performance and efficiencies.
  • Continuously plan and execute meaningful tests to learn and improve against our KPIs
  • Collaborate with other media strategists to share and discover new opportunities and evolve best practices.

 

Requirements:

  • 4+ years programmatic experience required; with emphasis on ecommerce, digital media, media planning, and direct response marketing programs
  • Strong project management skills with the ability to work cross functionally with the creative, product, business, PR and management teams
  • Familiarity with programmatic pricing models – particularly CPM, CPC, CPA and revenue share – and advertising technology contracts and RFPs
  • Excels and proficient in strategic targeting tactics and bid optimization of programmatic media campaigns in display channels and programs
  • Strong experience in training individual contributors on new platforms, technologies, and optimization best practices
  • Experience working with cross-functional stakeholders such as creative, product, business and management teams to achieve business goals
  • Previous experience with native platform execution, online analytics packages, third-party tracking and the programmatic landscape
  • Ad tech experience working with ad server, PMD, DMP or DSP preferred
  • Excellent MS Excel abilities, including the ability to use formulas, functions & pivot tables.
  • Understanding of A/B and multivariate testing
  • Strong communication skills (verbal, written, and interpersonal)
  • Independent self-starter; ability to multi-task in a fast-paced environment
  • BS/BA required