Mobile Marketing Manager

Marketing Redwood City, California


Description

Shutterfly is looking for a highly-motivated Mobile Marketer to lead our App push and in App messaging. This role will be responsible for developing the engagement strategy, planning and execution for push-enabled audiences. Reporting into the Senior Director of CRM, this role will have the opportunity to shape the future of one of the most business critical channels.

Responsibilities include:

  • Develop strategy and vision around push and in-app messaging for Shutterfly apps
  • Rigorous test planning and test design to drive learning and best practices
  • Execution of all push and in app note campaigns
  • Reporting to derive insights and implement best practices for the business
  • Partnering with in-app merchandising team to ensure holistic app engagement approach
  • Partnering with the Email team for cross-channel messaging strategies and coordination
  • Collaborating with engineering and PM for comprehensive push vision

Key Skills and Experience:

  • 2-3 years of experience in Email, push or retail marketing, with specific experience in mobile
  • Experience with A/B testing and test design
  • Strong analytics skills
  • Experience presenting to C-level executives
  • Bachelor’s Degree required, preferably in quantitative fields (ex: economy, statistics, etc.)
  • High level of dexterity in excel
  • Strong project management skills
  • Ability to juggle various projects and priorities in a fast-paced environment
  • Experience with third party push note or mobile tracking platforms a plus

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