Online Marketing Specialist- Contractor

Marketing Redwood City, California


Description

Develop and execute direct response, awareness, and mobile app campaigns leveraging existing and emerging social media and display platforms for Shutterfly, Tiny Prints and The Wedding Shop brands

  • Create and optimize performance-driven paid social media and display campaigns to deliver direct-response revenue and new customers
  • Track paid and organic KPIs and budgets and report performance that meets the channel-specific goals of the brands
  • Collaborate with the cross-functional marketing, creative and business management teams to help drive roadmap projects to deliver revenue
  • Create and launch paid awareness campaigns to drive upper funnel traffic and brand awareness including sweepstakes, content articles and brand videos

Requirements:

  • Minimum 3+ years of consumer marketing with at least 3 years of online marketing experience driving revenue
  • Proven success driving mobile app growth through digital marketing, preferably in ecommerce space
  • Experience running paid media on Facebook, Instagram and Pinterest, generating positive ROI
  • Ability to work in project management software for creation, review and execution of marketing assets.
  • Proven and demonstrable excellent data analytical skills. A problem-solver, able to analyze large amounts of data and produce actionable insight
  • Results-driven. Be able to work to, and be motivated by, revenue targets
  • Strong communication skills, both verbally and in the presentation of data
  • Proficiency in Microsoft Excel required
  • Strong project management skills with the ability to work cross functionally with the creative, analytics, vendor, and management teams
  • Independent self-starter; highly organized with the ability to multi-task in a fast-paced environment

BS/BA required