Social Media Relationships Manager

Marketing Redwood City, California


Description

Shutterfly is looking for a goal-oriented strategist to join our online marketing team to drive brand growth and customer engagement through social media.


Responsibilities for the Social Media Strategy Manager:

  • Develop and execute social media strategies and campaigns to grow customer engagement for the Shutterfly, Tiny Prints and Wedding Shop brands, leveraging existing and emerging social media platforms
  • Create and optimize data-driven engagement campaigns to measurably increase brand engagement and positive sentiment through Instagram, Facebook, Pinterest and Snapchat
  • Conceptualize, design, create and manage content and social media campaigns and generate buzz through viral and influencer marketing initiatives
  • Ensure development of engaging organic content for each social channel and manage the editorial calendar for these channels
  • Collaborate with the cross-functional marketing, creative and business management teams to leverage organic/paid media activities and help drive social media roadmap projects
  • Identify and advise on social media growth opportunities
  • Potential to manage and mentor social media specialists

Requirements:

  • Minimum 6+ years of consumer marketing with at least 4 years of social media marketing driving brand growth through organic and paid social channels
  • Active user of Pinterest, Facebook and Instagram and preferably a content contributor to lifestyle, fashion, photography or design blogs
  • Proven success driving mobile app growth through digital marketing, preferably in ecommerce space
  • Experience running paid media on Facebook, Instagram and Pinterest, generating positive ROI
  • Proven and demonstrable analytical skills. A problem-solver, able to analyze large amounts of data and produce actionable insight
  • Results-driven. Be able to work to, and be motivated by, revenue targets
  • Strong communication skills, both verbally and in the presentation of data
  • Strong project management skills with the ability to work cross functionally with the creative, product, business, PR and management teams
  • Independent self-starter; highly organized with the ability to multi-task in a fast-paced environment
  • BS/BA required