Description

Shutterfly is looking for a strategic, dynamic Digital Marketing – Paid Media Lead to help plan, develop and execute full-funnel media campaigns that drive efficiency, incrementally, and profitable customer and business outcomes through Social Media and programmatic Display channels for the Shutterfly, Tiny Prints and The Wedding Shop brands.

 Responsibilities

  • Manage and optimize performance-driven paid Social Media and Display campaigns to deliver revenue, new customers and/or mobile app growth
  • Track and report on campaign and creative performance to uncover growth and optimization opportunities across platforms
  • Drive and manage A/B and multivariate tests - sharing results as well as insights for cross-functional teams
  • Maintain forecasting, budgeting, and invoicing across channels with a high degree of accuracy
  • Staying abreast of new trends and developments within advertising platforms in a positive but fast-moving work environment 

Requirements

  • 3-5 years of consumer marketing with at least 3 years of running Social and/or Display campaigns driving ROI-positive direct revenue
  • Working knowledge and mastery of campaign setup, management, tagging, bidding strategies and optimization techniques
  • Proven and demonstrable excellent data analytical skills. A problem-solver, able to analyze large amounts of data and produce actionable insight
  • Results-driven. Be able to work to, and be motivated by, revenue targets.
  • Strong communication skills, both verbally and in the presentation of data
  • Strong project management skills with the ability to work cross functionally with the creative, analytics, and management teams
  • Overall eCommerce channel ad technology experience/fluency (DPA, DCO, DSP, DMP, etc.)
  • Proficiency in Microsoft Excel required
  • Independent self-starter; highly organized with the ability to multi-task in a fast-paced environment
  • BS/BA required

 

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