At Shutterfly, we’re all about people — bringing them together, making them feel welcome, and connecting them to experiences. We make our customers’ memories last a lifetime by capturing, preserving, and sharing them through photography and personalized products. Through our family of brands, trend setting products, cutting edge technology, and best in class customer service, we help our customers, and each other, share life’s joy.

SEO Content Writer  


Shutterfly is looking for a friendly, experienced, and skilled SEO Content Writer for the Shutterfly Family of Brands. Reporting to the Sr SEO Manager, the SEO Content Writer will play a key role growing relevant SEO traffic and revenue through strategic SEO content focused projects on our blog, We’re looking for someone who loves to write and is proactive, enthusiastic, objective, interested in data, and consistently open to new ideas. This role is both hands-on / tactical rolling out projects as well as strategic planning new opportunities. The most important skills for this role are content writing, SEO research, UX design, and CMS platforms.

Responsibilities of the SEO and Content Specialist:

  • Write new SEO friendly content for blog articles but also as needed some consumer/eCommerce pages, meta tags, alt tags, and other types of pages
  • Edit existing page content
  • Keyword research from SEO tools
  • Experience cropping and formatting images for web pages
  • Research SEO topics and plan projects
  • Cross functional collaboration with key teams
  • Reporting on a weekly and/or monthly basis as needed
  • Skills editing WordPress settings and posting pages
  • Day to day project management and execution of SEO projects
  • Work to improve organic search revenue, rankings, and traffic for web and mobile
  • Analyze search engine results, data from tools, competitors, and our websites to identify opportunities between content, UX design, links, and technical


  • Content writing experience
  • Proactive attitude
  • Self-motivated individual who is driven towards continual improvement of projects
  • Strong interest in SEO
  • Ability to pivot between tactical work and strategy
  • 3-5 years of writing experience
  • Positive, helpful attitude
  • Experienced with some SEO tools
  • Open to new ideas and data, likes getting feedback from team members
  • Organizational skills and the ability to manage many projects at a time
  • MS Office Suite skills (Excel, PowerPoint, Word, Outlook)
  • BA or BS required