Position Summary:
The Sales Development Representative plays an important role in growing sales by contacting and qualifying marketing-generated leads as well as prospective customers. This role partners with the sales professionals and field management to drive results and capitalize on sales opportunities.


  • Identifies and properly qualifies business opportunities and qualified leads to consistently achieve or exceed calls/day expectations via dialing software for assigned territories/areas. 
  • Coordinates sales appointments for sales professionals. 
  • Acts as point of contact for inquiries for assigned accounts and responds accurately in a professional and timely manner. Escalates inquiries/issues as appropriate. 
  • Presents programs and business solutions to prospective identified decision makers that meet their needs and align with their goals. Addresses and overcomes concerns or objections in a professional manner. 
  • Emphasize product/service features and benefits, quote prices, commissions and discuss execution and collection process, prepare sales agreements.
  • Collaborate and communicate with Sales Support Specialists and local territories to optimize the schedule and profitability.
  • Acquires, applies and demonstrates industry and technology knowledge to build credibility and trust with potential customers. 
  • Appropriately communicate brand identity, value and corporate commitment to excellence.
  • Be a subject matter expert (SME) and power user for customer relationship manager (CRM) system.  
  • Partners with Manager, Inside Sales to identify new sales growth opportunities (e.g., regional and national accounts) and determines corresponding strategic approach. Assist Area Sales Manager on growth and execution strategies.
  • Safe guards all customer, employee and company proprietary and personal information ensuring customer and employee data is kept confidential at all times. 


    • Make outbound follow-up calls to communicate utilizing email and product demonstrations.
  • Performs other projects or miscellaneous duties as requested or assigned.



  • High School Diploma or GED. Post-secondary-education strongly preferred.


  • 1 - 2 years in sales and /or customer account service/support or sales prospecting/sales cycle management.

Other (knowledge, skills, and abilities):

  • Strong computer skills (e.g., navigation, data entry), including Microsoft Outlook and basic Excel. Salesforce experience, preferred. 
  • Knowledge, and prior use of Salesforce, preferred. 
  • Strong interpersonal and collaboration skills.
  • Strong communication skills (written, verbal, listening and presentation).
  • Excellent customer service skills.
  • Good organizational skills. 
  • Detail oriented in the execution and follow-up of work. 
  • Critical thinking and problem-solving skills. 
  • Ability to balance and execute against multiple projects/priorities simultaneously. 
  • Takes initiative.