Description

At Shutterfly, we’re all about people — bringing them together, making them feel welcome, and connecting them to experiences. We make our customers’ memories last a lifetime by capturing, preserving, and sharing them through photography and personalized products. Through our family of brands, trend setting products, cutting edge technology, and best in class customer service, we help our customers, and each other, share life’s joy.

SEO and Content Specialist (Contractor) 
This position is located in the Redwood City area.

Description

Shutterfly is looking for a friendly, experienced, and skilled SEO and Content Specialist (Contractor) for a six month duration, working with the Shutterfly Family of Brands.  Reporting to the Sr. Marketing Manager, this person will play a key role growing relevant SEO traffic and revenue through strategic SEO content focused projects on our blog, Shutterfly.com/ideas.

There will also be SEO research and content focused projects for our apps as well as for our consumer/eCommerce Website, Shutterfly.com. We’re looking for someone who loves to write, find images for pages, and then post pages live. We’re looking for someone who is proactive, enthusiastic, objective, interested in data, and consistently open to new ideas. This role is both hands-on / tactical rolling out projects as well as strategic to help planning new content opportunities. The most important skills for this role are content writing, SEO research, UX design, and CMS platforms.

Responsibilities: 

  • Write new SEO friendly content primarily for shutterfly.com/ideas blog articles but also some consumer/eCommerce pages, meta tags, alt tags, and other types of pages
  • Edit existing page content
  • For new and revamp content, build keyword lists
  • Keyword research from SEO tools
  • Experience cropping and formatting images for web pages
  • Format content in WordPress and Bloomreach, to post revamp and new pages live
  • Research SEO topics and plan projects
  • Cross functional collaboration with key teams
  • Reporting on a weekly and/or monthly basis as needed
  • App store SEO keyword research and content
  • Work to improve organic search revenue, rankings, and traffic for web and mobile
  • Analyze search engine results, data from tools, competitors, and our websites to identify opportunities between content, UX design, links, and technical

Requirements

  • 3-5 years of writing experience
  • Content writing experience
  • Proactive attitude
  • Self-motivated individual who is driven towards continual improvement of projects
  • Strong interest in SEO
  • Ability to pivot between tactical work and strategy
  • Positive, helpful attitude
  • Experience with some SEO tools required
  • Open to new ideas and data, likes getting feedback from team members
  • Organizational skills and the ability to manage multiple projects at a time
  • MS Office Suite skills (Excel, PowerPoint, Word, Outlook)
  • BA or BS degree required