Description

At Shutterfly, we’re all about people — bringing them together, making them feel welcome, and connecting them to experiences. We make our customers’ memories last a lifetime by capturing, preserving, and sharing them through photography and personalized products. Through our family of brands, trend setting products, cutting edge technology, and best in class customer service, we help our customers, and each other, share life’s joy. Lifetouch has been the professional photography choice for schools and families for more than 80 years. Built on the tradition of “Picture Day” Lifetouch captures smiling faces, preschool through high school graduation. We also reach our customers through additional product lines including portrait studios, yearbooks, sports, and events.

The role will assist in driving new customer acquisition and revenue through supporting the measurement of partner campaigns and marketing execution. This includes developing campaign strategy, creative briefs, overseeing the creative development process, overseeing creative roadmaps, and working with our strategic external partners to ensure successful deployment of each campaign.

Primary Duties and Responsibilities  

  • Defines the partnerships marketing strategy to drive new customer acquisition and retention for photography sessions as well as ecommerce purchase across all Lifetouch business lines
  • Implements a test and learn culture with a nimble approach to marketing processes
  • Makes strategic recommendations based on budgets, data and marketing best practice
  • Defines the consumer experience and communication plans, identifying objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information and program financials
  • Creates strategy for ongoing optimization of partner marketing campaigns and customer touchpoint effectiveness, with expertise in across marketing channels
  • Manages marketing budget to support programs testing and underlying marketing efforts
  • Analyzes data, reports or campaign/program results and provides insights and recommendations

Additional Duties and Responsibilities    

  • Perform other projects or miscellaneous duties as requested or assigned

Education

  • Bachelor’s degree in marketing or related business degree or equivalent experience

Experience

  • 7+ years of experience in consumer marketing/product marketing, advertising, public relations, or business communication on either the client or agency side.

Other (knowledge, skills, and abilities) 

  • Proven success developing sound recommendations and solutions to achieve strategic business goals through analytics, analysis and intuition
  • Excellent communication and interpersonal skills
  • Innovative, strategic thinker
  • Experience in development and delivery of business presentations
  • Ability to apply basic marketing functions and concepts (e.g., digital marketing, brand positioning, market research, SWOT Analysis, competitive assessment, consumer segmentation)
  • Understanding and ability to apply basic financial concepts (e.g., revenue, cost)
  • Effective cross-functional team leader or project manager
  • Manage multiple priorities and thrive in a rapidly changing environment
  • Ability to evaluate and understand go-to-market decisions from a consumer’s perspective
  • Interpret consumer trends in order to design, create or evaluate new products and merchandising opportunities
  • Ability to travel up to 10%