Description

At Lifetouch (part of the Shutterfly family of brands), we’re all about people — bringing them together, making them feel welcome, and connecting them to experiences. We make our customers’ memories last a lifetime by capturing, preserving, and sharing them through photography and personalized products. Through our family of brands, trend setting products, cutting edge technology, and best in class customer service, we help our customers, and each other, share life’s joy. Lifetouch has been the professional photography choice for schools and families for more than 85 years. Built on the tradition of “Picture Day” Lifetouch captures smiling faces, preschool through high school graduation. We also reach our customers through additional product lines including portrait studios, yearbooks, sports, and events. Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I.

Summary: 

The Content Marketing Specialist II is responsible for developing and executing B2C & B2B content for our Lifetouch digital and traditional marketing channels. They need creative vision, collaboration skills, the ability to understand and work with stakeholders, and the ability to see the big picture for Lifetouch and our B2C & B2B customers. This person will be accountable to deliver content that is engaging, meet KPIs, metrics, and drive revenue through content.

Our ideal candidate has experience in thinking creatively, storytelling, and campaign work. We’re seeking candidates with strong content writing backgrounds (from print, to digital/website, to photo, to video)---any medium that expresses a campaign.

Primary Duties and Responsibilities: 

  • Develop copy across all our channels: email, direct mail, web, and other digital touch points, and projects as assigned for our Lifetouch Yearbooks and Prestige Photography business lines.
  • Submit creative project requests for various creative touchpoints and manage them from ideation to execution.
  • Adapt content strategies & messaging by marketing channel.
  • Manage email campaign creation for their specified business lines in partnership with the Creative and Marketing Automation teams.
  • Partner with Marketing Research, General Managers, and Field Sales/Ops members to gain understanding of our B2C & B2B customers to successfully create marketing touchpoints that address their wants & needs.
  • Maintain email editorial calendar throughout the school year for their specified business lines and provide recommendations for improvements.
  • Adhere to brand and campaign standards to deliver work that is on brand and drives results. 
  • Show professionalism in all aspects of your daily tasks, including taking feedback and edits with grace and positivity. 
  • Be self-motivated.  

Education

  •  Bachelor’s degree in Marketing, English, Communications or related business degree or equivalent experience 

Experience 

  • 2-5 years of experience in B2B and/or B2C marketing/product marketing, advertising, public relations, or business communication on either the client or agency side 

Other (knowledge, skills, and abilities) 

  • Excellent interpersonal and verbal / written communication skills
  • Self-starter who asks questions, learns quickly and challenges status quo
  • Thinks creatively to develop sound recommendations and solutions to achieve strategic business goals through analytics, analysis and intuition
  • Knowledge of and ability to apply basic marketing functions and concepts (e.g., digital marketing, brand positioning, market research, SWOT Analysis, competitive assessment, consumer segmentation)
  • Understanding and ability to apply basic financial concepts (e.g., revenue, cost)
  • Effective cross-functional team leader or project manager
  • Ability to evaluate and understand go-to-market decisions from a customer’s perspective
  • Ability to interpret consumer trends in order to design, create or evaluate new products and merchandising opportunities
  • Takes proactive approach to seeking self-improvement
  • Ability to travel up to 10%