Marketing Specialist II
At Lifetouch (part of the Shutterfly family of brands), we’re all about people — bringing them together, making them feel welcome, and connecting them to experiences. We make our customers’ memories last a lifetime by capturing, preserving, and sharing them through photography and personalized products. Through our family of brands, trend setting products, cutting edge technology, and best in class customer service, we help our customers, and each other, share life’s joy. Lifetouch has been the professional photography choice for schools and families for more than 85 years. Built on the tradition of “Picture Day” Lifetouch captures smiling faces, preschool through high school graduation. We also reach our customers through additional product lines including portrait studios, yearbooks, sports, and events. Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I.
The Content Marketing Specialist II is responsible for developing and executing B2C & B2B content for our Lifetouch digital and traditional marketing channels. They need creative vision, collaboration skills, the ability to understand and work with stakeholders, and the ability to see the big picture for Lifetouch and our B2C & B2B customers. This person will be accountable to deliver content that is engaging, meet KPIs, metrics, and drive revenue through content.
Our ideal candidate has experience in thinking creatively, storytelling, and campaign work. We’re seeking candidates with strong content writing backgrounds (from print, to digital/website, to photo, to video)---any medium that expresses a campaign.
Primary Duties and Responsibilities:
- Develop copy across all our channels: email, direct mail, web, and other digital touch points, and projects as assigned for our Lifetouch Yearbooks and Prestige Photography business lines.
- Adhere to brand and campaign standards to deliver work that is on brand and drives results.
- Show professionalism in all aspects of your daily tasks, including taking feedback and edits with grace and positivity.
- Be self-motivated.