Description

At Lifetouch (part of the Shutterfly family of brands), we’re all about people — bringing them together, making them feel welcome, and connecting them to experiences. We make our customers’ memories last a lifetime by capturing, preserving, and sharing them through photography and personalized products. Through our family of brands, trend setting products, cutting edge technology, and best in class customer service, we help our customers, and each other, share life’s joy. 

Lifetouch has been the professional photography choice for schools and families for more than 85 years. Built on the tradition of “Picture Day” Lifetouch captures smiling faces, preschool through high school graduation. We also reach our customers through additional product lines including portrait studios, yearbooks, sports, and events.  

What You’ll Do Here:

This role will focus on driving customer engagement within our performance marketing channels across the Lifetouch business line. You’ll contribute to optimizing the customer experience and overseeing our consumer promotional campaigns, brand execution, and omnichannel communication strategy in each of these product lines offering exposure and oversight to email, direct mail, website, SMS and social content strategy and planning.

 

What You’ll Bring:

Great to Haves (Your Skills)

  • Self-starter who asks questions, learns quickly and challenges status quo
  • Thinks creatively to develop sound recommendations and solutions to achieve strategic business goals through analytics, analysis and intuition
  • Excellent interpersonal and verbal / written communication skills
  • Experience in development and delivery of business presentations
  • Knowledge of and ability to apply basic marketing functions and concepts (e.g., digital marketing, brand positioning, market research, SWOT Analysis, competitive assessment, consumer segmentation)
  • Understanding and ability to apply basic financial concepts (e.g., revenue, cost)
  • Effective cross-functional team leader or project manager
  • Ability to evaluate and understand go-to-market decisions from a consumer’s perspective
  • Ability to interpret consumer trends in order to design, create or evaluate new products and merchandising opportunities
  • Takes proactive approach to seeking self-improvement
  • Ability to travel up to 10%

 

Great to Haves (Your Background)

  • Bachelor’s degree in marketing or related business degree or equivalent experience
  • 2-5 years of experience in consumer marketing/product marketing, advertising, public relations, or business communication on either the client or agency side

 

Locations

Lifetouch is committed to a “hybrid” work model with a balance between remote work and in-person collaboration.  As such, you should be located proximate our primary office in Eden Prairie, MN.

 

About Shutterfly

Committed to making all of life’s experiences unforgettable, today Shutterfly is a leading digital retailer and manufacturing platform for photography and personalized products, with ambition to become the world’s leading marketplace of design-centric, personalized products that foster one’s self-expression.

 

At Shutterfly, we value people who:

  • Own it, by delivering on their commitments and take responsibility to go above and beyond any defined role;
  • Zoom out, to see the big picture and don’t let silo’s get in the way of the success of our customers, communities or company;
  • Move fearlessly, and quickly without sacrificing quality in seizing opportunities and tackling challenges;
  • Explore new angles, through hunger and curiosity, welcoming change, seeking improvement, learning equally from success and failure;
  • Embrace differences, foster an environment where all voices are heard, ensuring others feel respected, supported and appreciated.

 

Shutterfly operates three divisions: Consumer, Lifetouch, and Shutterfly Business Solutions. The Consumer division helps customers create the most from life’s moments through its flagship personalized Shutterfly products; premium offerings in its Tiny Prints boutique; Snapfish custom photo gifts, as well as wedding invitations and stationery; and GrooveBook, a monthly subscription service. Lifetouch is the national leader in school photography, built on the enduring tradition of “Picture Day,” and also serves families through portrait studios and other partnerships. Shutterfly Business Solutions delivers enterprise digital printing services that enable efficient and effective customer engagement through personalized communications.

We are unable to provide visa sponsorship or transfers for this role at this time.  No candidates requiring visa sponsorship or transfer will be considered.

If this aligns to your career goals, skills and experience, we want to work with you!