Marketing Analytics Manager
At Lifetouch (part of the Shutterfly family of brands), we believe there is extraordinary power in the self-expression. Built on the tradition of “Picture Day”, Lifetouch has captured the unique personalities of children and families for more than 85 years.
What You’ll Do Here:
• Own Marketing Analytics projects end to end; develop deep expertise in Lifetouch’s expansive data sets; deliver analysis and insights that drive decisions and action; identify opportunities to improve business outcomes
• Synthesize analysis, create persuasive visuals that tell the story, present findings and recommendations to broad audiences including senior leadership
• Build and maintain domain expertise in relevant data sets and be able to think strategically about what data is critical to capture; develop understanding of internal data structures and tools
• Write and optimize SQL queries and other; query and analyze large data sets in the AWS cloud, use various data sources (including Adobe and Google Analytics), and ensure that Power BI / Excel based dashboards are accurately delivered
The Skills You’ll Bring:
• B.S. or M.S. degree in quantitative field and 8+ years of progressive experience in analytics, eCommerce, internet marketing, or related field
• Thorough understanding of eCommerce and Internet marketing data collection and metrics
• Strong SQL experience; Excel power user; experience with web analytics tools (Adobe) and Goggle Analytics
• Strong presentation and PowerPoint skills
• Excellent communication skills
It is helpful, but not required to have:
Detail oriented with ability to independently validate / triangulate data and analysis. Curious about what drives business trends; demonstrated capacity to learn, intellectual honesty and independent.
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I.