Associate Director, Field Engagement

MarketingHybrid Remote, Santa Clara, CA


Description

Position at Shockwave Medical

Shockwave Medical, Inc. is a pioneer in the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease. Shockwave Medical aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.

Description

This position will serve as the primary liaison between downstream marketing and U.S sales teams at Shockwave Medical, a business unit within Johnson & Johnson MedTech. In this capacity, this individual will be responsible for keeping the U.S. sales team apprised of current U.S. commercial and marketing priorities and activities, developing new and managing current marketing tools that the sales team leverages and disseminating content to engage them. To achieve this, this individual will work in close partnership with U.S. sales leadership, downstream/upstream marketing, clinical affairs, market access, medical education, sales training, brand strategy and marketing operations teams, reporting into the Director of Brand Strategy & Marketing Operations.

Responsibilities:
  • Serve as the primary intermediary between the marketing organization and U.S. field, ensuring that the field is apprised of current marketing and commercial priorities to maintain alignment between the two functions, through:   
  • Overseeing established communication channels (i.e. Constant Contact) and the development of content distributed between the two functions, developing new channels as necessary. 
  • Managing existing sales enablement platform (i.e. Allego) with support of product marketing and medical education, while conducting ongoing analyses of utilization to create recommendations for improvement. 
  • Maintaining a master calendar inclusive of all internal and external physician touchpoints across the entire marketing function. 
  • Build relationships with sales councils to identify operational efficiencies and synergies between the marketing organization and U.S. field team, serving as the primary contact between the sales councils and the marketing organization.    
  • Partner with clinical affairs and upstream marketing to provide relevant clinical trial status and future product development updates to the U.S. field team.  
  • Partner with brand strategy team to develop internal campaigns that target U.S. field to clearly and creatively communicate priorities.    
  • Work with U.S. sales leadership to keep the field informed of commercial developments, performance and strategic priorities, identifying to set a desired cadence and channel mix.  
  • Collaborate with communications team to champion U.S. commercial and marketing activities across internal communications channels. 
  • Create recommendations for new sales tools, channels and platforms for the marketing team to leverage with the U.S. field.    
  • Liaise with marketing operations team on conference presence to ensure that sales leadership and field is informed of key strategic conferences.  
  • Support the marketing operations and sales training teams on the development and execution of sales and product launch meetings. 
Requirements: 
  • Bachelor’s degree with a focus on marketing with 8+ years experience. 
  • Experience working in companies bringing new novel products to market. 
  • Cross functional team leadership experience required. Ability to collaborate and work with others in a dynamic, matrix environment.  
  • Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives. 
  • Ability to work in a fast-paced environment as individual contributor or as part of team, while managing multiple priorities and adapting to changing requirements. 
  • Sales force engagement experience required.  
  • There may be continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day). 
  • Position will ideally be based in the Santa Clara main office but remote candidates also considered, with up to 30% travel may be required (Global & U.S.).  
  • Employee may be required to lift objects up to 25lbs or more. Employees will be required to work in an air conditioned office space and possibly perform some tasks in our non-temperature controlled warehouse space. 

Market Range:

San Francisco Bay Area (SFBA) Market Range: $172,000 - $215,000
Exact compensation may vary based on skills, experience, and location.

Benefits
Shockwave Medical offers a competitive total compensation package as well as the following benefits and perks:

Core Benefits: Medical, Dental, Vision, Pre-tax and Roth 401k options with a fully vested match, Short-Term and Long-Term Disability, and Life Insurance, Employer contribution toward Health Savings Account (HSA), Competitive PTO balance

Perks: Calm App, Pet Insurance, Student Loan Refinancing, Spot Bonus awards

EEO Employer