Product Manager, Upstream Marketing
Description
Shockwave Medical, Inc. is a pioneer in the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease. Shockwave Medical aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.
Description
- Partner with Associate Director to guide the portfolio strategy for peripheral technology new product development programs.
- Champion product development activities across multiple internal groups by collaborating with and influencing R&D, regulatory, clinical, quality, operations, sales, etc.
- Lead market research to understand behaviors, identify opportunities and unmet needs, and value market opportunities.
- Assess the competitive and clinical environment to determine appropriate development priorities for the organization.
- Establish relationships with key opinion leaders in the field.
- Lead the planning, acquisition, and analysis of feedback from key opinion leaders, current and potential customers, through Advisory Boards, one on one conversations, third party market research and internal stakeholders to inform product development.
- Communicate customer input to the technical development team and broader cross-functional leadership team.
- Take a leadership role on project teams and work closely with the project manager to drive accountability and team achievement of goals and milestones.
- Perform financial modeling / forecasting for new product opportunities.
- Partner with development team to evaluate new products in animal and cadaver labs.
- Explore opportunities to expand clinical evidence to align with strategic publication initiatives.
- Bachelor’s degree required, MBA strongly desired.
- Minimum 5 years of experience in a healthcare environment (industry or services) with marketing/product management, R&D, program management, sales or clinical experience in a medical device environment preferred.
- Proven experience to become a subject matter expert for a variety of new clinical applications, community trends and more specifically, the segments targeted by assigned products.
- Ability to develop relationships with key opinion leaders and to modify strategies and tactics when necessary, based on voice of customer and emerging trends.
- Attend clinical cases to uncover unmet needs, observe workflow and better assess and understand new disease states and procedures.
- Excellent collaboration and communication skills with ability to influence, gain the respect/buy-in from stakeholders and all levels of management across Shockwave Medical.
- Cross-functional team leadership experience preferred.
- Ability to collaborate and work with others in a dynamic, matrix environment.
- Ability to work in a fast-paced environment as an individual contributor or as part of team, while managing multiple priorities and adapting to changing requirements.
- Regular travel to the Santa Clara HQ is expected.
- Must be able to travel up to 25-40% (Global & U.S.).
Market Range:
San Francisco Bay Area (SFBA) Market Range: $121,000 - $151,000
All Other US Locations (Outside of SFBA): $102,000 - $128,000
Benefits
Shockwave Medical offers a competitive total compensation package as well as the following benefits and perks:
Core Benefits: Medical, Dental, Vision, Pre-tax and Roth 401k options with a fully vested match, Short-Term and Long-Term Disability, and Life Insurance, Employer contribution toward Health Savings Account (HSA), Competitive PTO balance
Perks: Calm App, Pet Insurance, Student Loan Refinancing, Spot Bonus awards
EEO Employer