Senior Strategic Planner

Account Management Birmingham, Michigan


Description

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.

We are looking to add a Senior Strategic Planner to our Strategic Planning and Product team. As a Senior Strategic Planner you will lead efforts to plan and activate CDP-related products and services to our client base. You will also be expected to have a working knowledge of CDPs, identity graphs, activation strategies, and other related items.

The ideal candidate has worked in this space and has real-world experience with major entities in the space (ex. Neustar, LiveRamp, etc.). Typical roles and responsibilities include (but are not limited to) the following:

· Lead efforts with 3rd parties in ecosystem to identify, document, and project plan integration and activation strategies for products

· Map and prioritize ecosystem of DSP, data onboarding companies, and other related entities

· Work closely with account and technical teams to gather internal requirements for product roadmaps

· Review technical integration specs, document, and gain approval from technical team

· Gather details, document, and prioritize integrations

· Competitive benchmarking (auto and other industries)

· Create and manage project plans project plans

· Ensure all stakeholders are aware if dependencies are not met or timing is at risk

Desired Skills and Experience

· 3-5 yrs. of experience specifically in CDP, audience activation, or related activities

· Track record of leading successful new launches

· Solid understanding of the digital marketing landscape (Tier I and Tier III)

· Excellent communication and organization skills

· Bachelor's Degree required

EOE