Technical Marketing Specialist

Marketing Overland Park, Kansas


Description

Company Overview

Shamrock Trading Corporation is the parent company for a family of brands in transportation services, finance and technology. Headquartered in Overland Park, KS, Shamrock has consistently been named “Best Places to Work” by the Kansas City Business Journal. We also have offices in Chicago, Dallas, Laredo, Midland, Nashville, Atlanta and Fort Lauderdale.

With an average annual revenue growth of 25% since 1986, Shamrock’s success is attributed to three key factors: hiring the best people, cultivating long-term relationships with our customers, and continually evolving in the marketplace.


Responsibilities

Shamrock Trading Corporation is looking for a Technical Marketing Specialist to join the marketing team. This role will report to the Director of Marketing and act as the marketing lead on all technical marketing projects, working closely with the marketing, data, business intelligence and Salesforce teams. The Technical Marketing Specialist will also focus on marketing automation and analytics through Salesforce and Pardot. An ideal candidate will be detail-oriented, extremely organized and an effective communicator who is comfortable presenting to corporate leadership.

  • Manage Salesforce and Pardot campaign operations, including creating, organizing, executing and maintaining all of Shamrock’s Salesforce campaign initiatives
  • Create, implement, and manage Pardot and Salesforce lead-scoring and campaign-influencer models
  • Assist Marketing Managers in concepting, testing, and implementing completion actions for various marketing campaigns across all channels
  • Configure, implement and maintain all aspects of Pardot, including segmentation, automation and analysis
  • Work closely with data, business intelligence and Salesforce teams to determine all technical marketing requirements for Shamrock initiatives
  • Help optimize marketing emails and landing pages for all devices, browsers, and platforms (e.g., mobile, desktop, Outlook, Gmail, etc.)
  • Other duties as assigned  


Qualifications

  • Bachelor’s degree in business administration, marketing or related field and 3+ years of experience in a similar marketing role
  • Working knowledge of Salesforce, Pardot or Marketing Cloud
  • Strong familiarity with project management software tools, methodologies, and best practices
  • Excellent analytical skills
  • Strong interpersonal skills and extremely resourceful
  • Organized and detail oriented
  • Conflict resolution and problem-solving skills
  • Comfortable presenting marketing results and data to executives
  • Experience with HTML coding a plus
  • Experience with Zapier a plus


Benefits Package

At Shamrock we hire bright, ambitious people and give them the tools they need to be successful. By investing in training and development, we hope to become a long-term career for employees, where there are always opportunities for advancement. Shamrock also offers a premier set of benefits for employees and their families:  

  • Medical: Fully-paid healthcare, dental and vision premiums for employees and eligible dependents 
  • Financial: Generous company 401(k) contributions and employee stock ownership after one year 
  • Wellness: Onsite gym, jogging trail and discounted membership to nearby fitness center 
  • Work-Life Balance: Competitive PTO and paid leave options

#LI-MK1