SEO Manager
Description
Company Overview
Shamrock Trading Corporation is the parent company for a family of brands in transportation services, finance and technology. Headquartered in Overland Park, KS, Shamrock is frequently recognized among the “Best Places to Work” in Kansas City and Chicago and was most recently recognized as one of America’s top 100 “Most Loved Workplaces” by Newsweek. We also have offices in Atlanta, Chicago, Dallas, Ft. Lauderdale, Houston, Laredo, Nashville and Phoenix.
With an average annual revenue growth of 25% over several decades, Shamrock’s success is attributed to three key factors: hiring the best people, cultivating long-term relationships with our customers and continually evolving in the marketplace.
Responsibilities
Shamrock Trading Corporation is seeking a highly skilled and experienced SEO Manager with a strong background in search engine optimization strategies to join our dynamic marketing team. In this role, you will be responsible for developing and executing a content strategy that aligns with our SEO objectives and drives organic traffic to our multiple websites. The ideal candidate will be a self-starter with a deep understanding of SEO best practices and possess the ability to create compelling, high-quality content that engages our target audiences. Responsibilities include but are not limited to:
- Develop and implement a comprehensive content strategy that aligns with our SEO goals and supports overall business objectives.
- Produce high-quality, engaging content for various platforms, including website copy, blog articles, social media and other digital platforms while adhering to SEO best practices.
- Conduct thorough keyword research and competitive analysis to identify content opportunities and inform content creation.
- Collaborate with cross-functional teams, including marketing, design and development, to ensure seamless execution of content strategies.
- Create and manage an editorial calendar to plan and prioritize content production and distribution.
- Optimize existing website content and landing pages for improved search visibility and user experience.
- Stay up to date with industry trends and changes in search engine algorithms to continually refine and enhance content strategies.
- Monitor and analyze website traffic, engagement metrics and keyword rankings to measure the effectiveness of content strategies and identify areas for improvement.
- Stay informed about competitors' content strategies and industry developments to identify opportunities for differentiation.
- Manage other SEO-related roles on the team.
Qualifications
- 5+ years of proven experience as an SEO Manager or similar role and a bachelor’s in marketing, journalism, business or similar field.
- Extensive knowledge of standard and current SEO practices, strategies and reporting
- Experience working directly in a content management system (e.g., Drupal).
- Familiarity with relevant SEO tools such as SEMrush, Google Analytics, Intellimize, etc.
- Excellent writing and communication skills
- Strong organizational and leadership skills
- Knowledge of HTML/CSS a plus
Benefits Package
At Shamrock we hire bright, ambitious people and give them the tools they need to be successful. By investing in training and development, we hope to become a long-term career for employees, where there are always opportunities for advancement. Shamrock also offers a premier set of benefits for employees and their families:
- Medical: Fully paid healthcare, dental and vision premiums for employees and eligible dependents
- Work-Life Balance: Competitive PTO, paid leave policies and eligibility for work from home opportunities after a 90 day introductory period
- Financial: Generous company 401(k) contributions and employee stock ownership after one year
- Wellness: Onsite gym, jogging trail and discounted membership to nearby fitness center
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