Director of Marketing
Description
Company Overview
Shamrock Trading Corporation is the parent company for a family of brands in transportation services, finance and technology. Headquartered in Overland Park, KS, Shamrock is frequently recognized among the “Best Places to Work” in Kansas City and Chicago and was most recently recognized as one of America’s top 100 “Most Loved Workplaces” by Newsweek. We also have offices in Atlanta, Chicago, Dallas, Ft. Lauderdale, Houston, Laredo, Nashville, Philadelphia and Phoenix. Overland Park is a great place to live, work and play, being conveniently located within driving distance of everything Kansas City has to offer. Housed within the heart of Overland Park, our offices include 4 gorgeous towers on the East and West sides of Metcalf Ave. With a heavy community presence and a winning culture, Shamrock is a great place to work in Overland Park!
With an average annual revenue growth of 25% over several decades, Shamrock’s success is attributed to three key factors: hiring the best people, cultivating long-term relationships with our customers and continually evolving in the marketplace.
Responsibilities
Shamrock Trading Corporation is looking for a highly experienced Director of Marketing to join the dynamic and growing marketing team. In this role, you will be responsible for managing a team of marketing staff in brand, digital and creative marketing functions. You will be a critical leader in the marketing department, supporting the day-to-day execution and alignment of marketing strategy. The ideal candidate will have a deep understanding of driving customer acquisition through digital marketing strategies, guiding creative direction of marketing collateral and aligning sales and marketing strategies that grow the business.
- Drive performance of our brands’ digital marketing strategies in a fast-paced industry, keeping up with market trends and continually making suggestions for improvement
- Maintain a pulse on company positioning across digital and traditional brand channels, providing insight into findings and consistently identifying opportunities for growth and evolution
- Serve as a strategic marketing leader for the organization, working with VP of Marketing, cross-functional teams and company leadership to scope growth strategy
- Guide senior marketing management on the implementation and execution of each brand’s marketing and creative strategy
- Utilize marketing analytics to measure the success of marketing initiatives, create insightful reports, and make data-driven decisions to optimize strategies.
- Oversee the marketing performance and strategic growth of the Shamrock family of brands
- Oversee creative leadership on insight-driven marketing materials, campaigns, branding, and content that resonate with our target audience and promotes creative development
- Provide coaching and feedback for continuous improvement to further foster a high performance, energized work environment that reflects the company culture.
Qualifications
- 10+ years of experience in a similar marketing role
- Bachelor’s degree in business administration, marketing or related field and
- Track record of both tactical and strategic marketing in a B2C environment
- Additional technical knowledge and experience in digital marketing, CMS platforms, design tools and similar
- Analytical and creative thinking skills with strong attention to detail
- Positive, proactive attitude with excellent interpersonal and communication skills
- Experience leading a team of high-performing marketing professionals
- MUST be available to work onsite, 5 days a week
Benefits Package
At Shamrock we hire bright, ambitious people and give them the tools they need to be successful. By investing in training and development, we hope to become a long-term career for employees, where there are always opportunities for advancement. Shamrock also offers a premier set of benefits for employees and their families:
At Shamrock we hire bright, ambitious people and give them the tools they need to be successful. By investing in training and development, we hope to become a long-term career for employees, where there are always opportunities for advancement. Shamrock also offers a premier set of benefits for employees and their families:
- Medical: Fully-paid healthcare, dental and vision premiums for employees and eligible dependents
- Work-Life Balance: Competitive PTO, paid leave policies and eligibility for work from home opportunities after an introductory period
- Financial: Generous company 401(k) contributions and employee stock ownership after one year
- Wellness: Onsite gym, jogging trail and discounted membership to nearby fitness center
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