Director of Marketing
Description
About Shamrock Trading Corporation
The Shamrock Trading Corporation family of brands has been serving the transportation and logistics industries since 1986. Shamrock offers factoring solutions, export financing, third-party logistics, a fuel card program and trucking technology.
Shamrock’s mission since the start has been to create value and success for our customers, our partners and our people. Strong ethics, dedication to our customers and close attention to the marketplace are critical to the success and growth of the Shamrock brands. Shamrock is headquartered in Overland Park, Kansas, with multiple offices throughout the U.S.
Why You’ll Love Working Here
Our award-winning culture is a testament to our commitment to growth, recognition and empowerment. From day one, we prioritize employees first, encouraging them to think and act like owners and providing endless opportunities for growth and self-development, both personally and professionally. Shamrock has been recognized as one of America’s 2025 “Most Loved Workplaces” by Newsweek.
At Shamrock, we hire bright, ambitious people and give them the tools they need for a successful, long-term career here. Shamrock also offers a premier set of benefits for employees and their families:
- Training and Development: Ongoing training and professional development opportunities, and a LEAD Program for aspiring leaders
- Medical: Fully paid healthcare, dental and vision premiums for employees and eligible dependents, and gym benefits
- Financial: One-time sign-on bonus, generous company 401(k) contributions and employee stock ownership after one year
- Work-Life Balance: Competitive PTO and work- from- home opportunities after an introductory period
About the Role
Shamrock Trading Corporation is seeking a forward-thinking Director of Marketing to join our dynamic and growing team. In this high-impact leadership role, you will create and oversee the execution of performance marketing strategies that increase our top-of-funnel efforts and transform how we engage prospects across channels.
Reporting to the VP of Marketing and leading teams across brand, digital and creative, you will collaborate closely with Sales, Product and Technology teams to translate data-driven ideas into measurable business growth. If you are a strategic leader with a proven track record of driving customer acquisition and digital marketing innovation, we encourage you to apply.
What You’ll Do
- Develop, execute and continuously optimize marketing strategy that supports business goals across brands
- Serve as a strategic marketing leader for the organization, working with VP of Marketing, cross-functional teams and company leadership to scope growth strategy
- Drive pipeline-building efforts across paid, owned and earned channels to generate qualified leads
- Establish, monitor and refine KPIs and ROI metrics, translating complex data into clear insights and presenting actionable recommendations to leadership
- Oversee and evolve product marketing strategy to support launches, feature adoption and cross-sell/upsell opportunities across the customer base
- Utilize marketing analytics and digital tools to measure performance, uncover opportunities and make data-driven decisions
- Build and mentor a high-performing marketing team, fostering both strategic vision and technical excellence in brand, digital and creative functions.
- Excel in a fast-paced, high-growth environment with a strong sense of ownership and adaptability
What You’ll Bring
- 10+ years of experience in a similar marketing role
- Bachelor's degree in marketing, business or related field
- Track record of developing and executing data-driven marketing strategies that drive measurable growth and ROI in a B2C environment
- Deep expertise in performance marketing, demand generation and customer acquisition across paid, owned and earned channels
- Strong technical proficiency with marketing automation platforms (e.g., Marketing Cloud, HubSpot, Marketo), CRM systems (e.g., Salesforce) and analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Ability to translate analytics into actionable insights for executive leadership and cross-functional partners
- Excellent communication and executive presence, with the ability to influence senior leadership and stakeholders
- Experience leading a team of high-performing marketing professionals
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