Senior Account Manager, Digital Acquisitions Strategy and Operations | 27998

Marketing Santa Clara, California


Description

Job Title: Sr. Account Manager, Digital Acquisitions Strategy and Operations
Location: Santa Clara, CA

Role:
We are seeking a dynamic Sr. Account Manager who wants to be a part of our Program and Account Management group within our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights about campaign performance. They will help define strategy for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their clients.

The ideal candidate has extensive experience in account management and running operationally complex programs. They have a proven track record of meeting customer goals and achieving excellent client satisfaction. They have expertise or familiarity in at least two or more areas within the digital advertising landscape (primarily display programmatic, SEM, paid social ads, analytics and attribution)

What you get to do in this role:

  • Work with Brand and Campaigns teams to understand client needs and best metrics for success
  • Translate client strategy into digital acquisition strategy, providing media plans and playbooks for optimal targeting, bidding and inventory strategy.
  • Evaluate opportunities for upsell
  • Own workflow for campaign orders and tracking in Campaign Manager (DCM) and other latforms
  • Work with external partners such as ad technology companies and ad agencies to facilitate all client needs and evolve digital acquisition strategy
  • Own process of obtaining of all creative and tracking assets needed to launch campaign
  • Work with clients and Ad Ops for campaign optimizations and developing best practices
  • Provide scorecards to management team and own campaign maintenance report and other detailed reports related to the forecasting and performance of campaigns
  • Develop and deliver weekly health reports/check-ins, monthly summaries and QBRs for clients
  • Partner with finance for PR/PO and Invoicing reconciliation
  • Assure complete customer satisfaction through all stages of the process from booking to billing

Qualifications:

  • 5+ years of account management/program management and/or digital operations experience
  • Experience running large scale programs and complex client relationships
  • Expertise in the digital advertising landscape and related technologies
  • Familiarity with Google Campaign Manager, DV360, SA360, Demandbase, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus
  • Familiarity with the execution of digital advertising campaigns
  • Outstanding interpersonal skills, relationship builder
  • Strong experience developing operational workflows
  • Comfort with business analytics and producing data-driven insights and reporting

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at (408) 501-8550, or talent.acquisition@servicenow.com for assistance.