Customer Marketing Manager | 24210

Marketing Munich, Germany Frankfurt, Germany


Customer Marketing Manager
Germany (preferably Munich)

This position reports to: Sr. Director Country Marketing Germany

“When I started ServiceNow in 2004, my vision was to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.” (Fred Luddy, Founder of ServiceNow) In 2018, Forbes did name ServiceNow the most innovative company on the planet.

ServiceNow is changing the way people work. With a service-orientation toward the activities, tasks and processes that make up day-to-day work life, we help the modern enterprise operate faster and be more scalable than ever before. 

We have combined the smartest technologies with great user experiences to bring and offer our customers the Now Platform - an ecosystem built for the Digital Transformation Journey of our customers. It applies one language and system to that entire world of data to let our customers connect people, departments, and processes. Think about all the data in a company. Not just customer data or performance metrics… think about all of the employees, all of the products, all of the customers, this giant cloud of data that gets processed (likely) on many, many different platforms.

We’re disruptive.  We work hard but try not to take ourselves too seriously.  We are highly adaptable and constantly evolving.  We are passionate about our product, and we live for our customers.  We have high expectations and a career at ServiceNow means challenging yourself to always be better. 

About the role
ServiceNow is looking for an experienced marketeer that will drive our growth in one or few dedicated enterprise verticals. This role will be dedicated to a small number (ca. 20-30) of enterprise key accounts in Germany, Austria, Switzerland, and will be end-to-end responsible for account-based marketing campaigns for these accounts.  These will be both very specific 1:1 ABM campaigns for the largest accounts, and scaling 1:few ABM campaigns for specific account clusters in these verticals.

This role will be working close with the sales team, being a direct business partner to the sales director of the respective enterprise vertical.  You will be supported by our ABM center of excellence on EMEA and Corporate level, providing you a broad range of ABM tools and tactics. You will be working both on a strategic level, defining the best short- and long-term marketing plan to grow the accounts, and on a tactical level, driving the execution of your campaigns.  You will be working as a deeply integrated marketing and sales function, combining the close relationships to a small set of customers with the full set of modern marketing tools and approaches.   

This is a senior marketing role that requires relevant experiences in sales or marketing roles in the B2B industry. You should bring experience in one or more enterprise verticals in Germany. A consulting background is highly supportive.

In order to be successful in this role we expect you to bring the following foundational skills

  • Excellent interpersonal communication written and verbal in German (C2 level) and English (C1 level) language, strong ability to influence at all levels, internally and externally
  • Strong project management skills, proven success in driving a broad portfolio of different campaigns/projects
  • Strong skills in modern marketing tools and best practices, especially digital ABM
  • Ability to operate in a dynamic environment with minimal supervision, relevant experience in working in a fast-moving, highly innovative global organization
  • High tolerance to ambiguity and fast change
  • Highly organized and dependable
  • Balanced personality with both strong entrepreneurial drive and experience to orchestrate and leverage the power of a complex global organization
  • Bachelor's degree required, Master’s degree recommended

We provide competitive compensation, generous benefits and a professional atmosphere. This is a very collaborative and inclusive work environment where individuals strong on aptitude and attitude will have an opportunity to grow their professional careers through working with some of the most advanced technology and talented developers in the business.


ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at (408) 501-8550, or for assistance.