Principal Product Manager | 33908

Product Santa Clara, California


Job Title:  Principal Product Manager


Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do. 

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.

ServiceNow is changing the way people work. With a razor focus on making work flow by seamlessly connecting all the activities, tasks and processes that make up day-to-day work life, we help the modern enterprise operate faster and be more scalable than ever before.

We’re disruptive. We work hard but try not to take ourselves too seriously. We are highly adaptable and constantly evolving. We are passionate about our product, and we live for our customers. We have high expectations and a career at ServiceNow means challenging yourself to always be better.

To sustain our explosive growth, we are looking for drivers—people who thrive on responsibility and live for the next big challenge. This is a very collaborative and inclusive work environment where individuals strong on aptitude and attitude will have an opportunity to grow their professional careers by working with the best minds to build great products.


ServiceNow’s Customer Service Management team is transforming customer experience by enabling digitization of customer workflows across the front, middle and back office in a seamless and connected manner. We are enabling our customers to accelerate their digital transformation by providing end to end solutions that are as much focused on providing a consumer grade experience to agents as to end users. Our customers span across industries and our goal is to provide an industry foundation comprising of data model, core processes and capabilities, that can be used to build customer service workflows across industries. Our team comprises of stellar product manager who can work fast across multiple problems and find the synergies across them to build a cross-industry foundation.


Our Customer Service Management product is the foundation for our industry solutions. We have aggressive launch goals for new industry products and are looking for a seasoned product manager who has domain expertise in customer data management, and understands the importance of service management as a key driver for post sales processes like upsells, recommendations and order capture. As a product manager in this role you will work closely with product teams across multiple industry products and manage a roadmap that can balance the needs of industry teams with the needs of our own customers in various industries. You will be the voice of the customer with engineering, design and product managers across multiple teams. Thus, the role requires a unique blend of skills.

  • Research beyond the stated requirements and evaluate its need across industries
  • Represent the customer's voice to the technology and user experience design team
  • Develop and present a big picture solution that is ground in research and customer validation
  • Drive execution and handle multiple tasks simultaneously with efficiency and effectiveness
  • Influence teams through vision and passion to deliver on aggressive timelines
  • Strive for perfection and set a high bar for quality in experience design and technology

Product Managers at ServiceNow usually are obsessed about their products/domains, often geek out on technology and are catalysts for innovation.

What you get to do in this role:

  • Translate product strategy into product capabilities and manage them from concept to delivery
  • Create compelling market validated use cases & lead ideation
  • Collaborate with researchers and designers on defining and testing innovative ideas
  • Validate product designs and prototypes with customers, enterprise stakeholders and prospects to co-innovate and test the requirements
  • Create storyboards and wireframes to effectively communicate functional specs to experience design and development teams
  • Create feature plans for each release, including acceptance criteria, use cases, etc.
  • Collaborate with engineering on release management: understand status, risks, dependencies and help address risks and resolve issues
  • Prepare, maintain and evangelize the product roadmap for both short-term and long-term releases
  • Create alignment with other business units
  • Effectively work with Sales, Marketing, Services, Support for enablement to ensure successful release and customer adoption
  • Collaborate with the central pricing team and provide recommendations to the Pricing Committee on the product’s pricing and packaging
  • Implement packaging definitions in the product and build necessary license and entitlement verifications
  • Manage multiple products/features simultaneously
  • Engage with customers and partners to deliver roadmap updates, get product feedback, and identify additional challenges and opportunities.

In order to be successful in this role, we need someone who has:

  • 5+ years of Product Management building B2B and B2C enterprise products for a global customer base
  • Experience in one or more areas of CRM - sales, service, commerce with exposure to customers in different industry verticals
  • Deep knowledge of CRM data models applied across multiple industry verticals
  • Experience in building products that addressed problems in specific industry verticals is a plus
  • Experience in Development/Functional Consulting functions with focus on Telco, Financial Services, Manufacturing, Healthcare or other verticals is a plus
  • Demonstrated experience in collaborating with multiple teams and facilitating brainstorming sessions to arrive at a solution 
  • Top-notch written and oral communication skills, including experience presenting to executive leadership, participating in the sales cycle, and handling sensitive customer escalations
  • Experience working in and delivering product or services in an agile/lean environment
  • Demonstrated experience in gathering and transforming product requirements into an actionable product roadmap.
  • Strong user experience/design sense, with a record of building great products.
  • Experience in working directly with Customers, Sales, and Engineering, preferably in North America or Europe
  • High energy, self-starter with an aptitude for learning new technologies
  • Ability to quickly shift focus and manage/coordinate multiple projects
  • Aptitude for heavy research with the ability to perform a fit gap analysis of product capabilities 
  • Working knowledge of modern development platforms and languages – Java, JavaScript, relational databases and SQL, AJAX, JSON, XML, SOAP, REST and associated frameworks
  • Technical aptitude to self-validate solution approaches, assess initial feasibility and drive discussions with architects and engineers

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.