Community Manager
About Sermo
Sermo is the world leader in turning HCP experience, expertise, and observations into actionable insights for the global healthcare community. Engaging with more than 1.5 million HCPs across 150 countries, the company offers a unique HCP-first online community that allows clinicians to communicate about issues that are important to them and their patients. Sermo uses a suite of proprietary, technology-enabled tools to cultivate a deep understanding of healthcare professional observations that will benefit pharmaceutical, healthcare partners and the medical community. To learn more, visit sermo.com.
Sermo is the world leader in turning HCP experience, expertise, and observations into actionable insights for the global healthcare community. Engaging with more than 1.5 million HCPs across 150 countries, the company offers a unique HCP-first online community that allows clinicians to communicate about issues that are important to them and their patients. Sermo uses a suite of proprietary, technology-enabled tools to cultivate a deep understanding of healthcare professional observations that will benefit pharmaceutical, healthcare partners and the medical community. To learn more, visit sermo.com.
Who we’re looking for:
Sermo is seeking an experienced and proactive Community Manager to help lead, serve and engage our healthcare community. In this role, you will work closely with the wider community and growth marketing teams. You’ll be responsible for informing and carrying out the community engagement strategy, curating and managing content, designing engagement activities, and fostering a thriving and supportive environment for healthcare leaders. Your role will be pivotal in shaping the future of this community, ensuring it becomes a valuable and engaging space for its members.
Key responsibilities and areas of impact:
- Drive member engagement and retention:
- - Drive member engagement and retention by informing and leading the implementation of the community engagement strategy
- - Continuously enhance content and engagement activity performance by analyzing performance data and leveraging insights for improvement
- - Maximize the percentage of existing members exposed to ad content by refining engagement tactics, ensuring frequent and meaningful interactions with the community
- - Boost member engagement and retention by rigorously testing and refining community features and activities, aligning them with member needs
- Enhance content performance:
- - Drive member engagement and retention by curating and deploying high-impact content that resonates with HCP members
- - Elevate content quality through iterative testing processes and social listening, ensuring new content pillars and initiatives resonate with members, leading to increased engagement and retention
- - Oversee quality assurance processes for all content to ensure it meets Sermo’s standards and resonates with the community
- Ensure member activation and satisfaction:
- - Drive member activation and satisfaction by leading member education efforts. - ----- Develop resources, guides, and events to optimize the community experience
- - Improve Net Promoter Score (NPS) through the curation of a supportive and responsive community that consistently meets and exceeds member expectations
- - Analyze member feedback and turn it into actionable insights and recommendations for future improvements
- - Serve as an advocate for the community, representing member interests internally
- Team management:
- - Support a team member focused on community engagement and content management, providing guidance, support, and performance feedback
- - Foster a collaborative environment on the broader community and growth marketing teams, sharing best practices and ensuring alignment across all community activities
- Community reporting & insights:
- - Regularly report on community KPIs and member sentiment to the greater team; be prepared to make actionable recommendations based on these data points
- - Use data-driven insights to inform and refine community strategies, ensuring continuous refinement and growth
Qualifications:
- - Bachelor's degree in communications, marketing, or related field
- 3-5 years of experience in community management, digital engagement, and/or content strategy, preferably within healthcare or a closely related industry
- - Demonstrated experience leading community initiatives and managing content strategies
- - Deep knowledge of community management KPIs
- - Experience analyzing data and using data to inform strategy
- - Demonstrated experience designing and carrying projects through to completion
- - Understanding of the needs and challenges facing healthcare communities
- - Proven leadership skills with experience supporting junior team members and fostering collaborative environments
- - Excellent communication, project management, and organizational skills
- A passion for building and nurturing communities that provide real value to members
- - Demonstrated experience building and nurturing relationships
- A growth mindset and comfort working independently
What we offer:
- - Competitive salary and comprehensive benefits package
- - The flexibility to work remotely with a dynamic and supportive team
- - A unique opportunity to shape a community and make a significant impact on healthcare leaders
- - Opportunities for professional growth and career advancement within a leading healthcare technology company
If you’re passionate about building and maintaining thriving online communities and want to be part of an innovative team at the forefront of healthcare, we’d love to hear from you!