Manager, Email Marketing and Deployment
Healthcare is complicated, but it doesn’t have to be.
550+ employees, 9 countries, and 1 mission - to amplify the voice of physicians and improve global healthcare. This is where you come in. Helping unite physicians across the world to improve patient outcomes—and even save lives— is an incredible feeling. Join us!
What we’re about:
Community: with 20+ years of tradition and innovation, our team has built the world’s largest online community of 1.3M medical professionals and a trusted network of leading industry partners - and we’re growing every day.
Innovation: our tech-first approach to the conventional worlds of physician engagement and rapid healthcare insights powers our ability to improve workflows in unique ways.
Collaboration: making an impact in healthcare is serious work, but that doesn’t mean we can’t have a good time while we’re at it. We laugh together, we don’t take ourselves too seriously, and we’re always trying to make our customers crack a smile.
Summary of the job:
Are you a new kind of leader? A leader who goes beyond the day-to-day delivery to provide best-in-class service while inspiring and leading a strong, and dedicated team? Do you thrive working in a dynamic, customer-centric, and collaborative culture? Are you hungry to be of service to: your team, clients, sellers, and all stakeholders? Are you driven to deliver the best experiences and service possible – to not just do, but to Wow? If you said yes to the above, let’s talk!
Sermo is in search of a Manager of Email Marketing and Deployment with a strong digital and email marketing background to lead our nimble team focused on email creation and deployment. As the Manager you will play a critical role in developing and implementing email marketing strategies for high-quality medical content while ensuring adherence to industry regulations and guidelines.
You will be responsible for ensuring that everything created and delivered as a part of the Email Marketing offering is of the highest quality. This includes ensuring that creative deliverables adhere to the Sermo Standard of Excellence. You will do this by creating emails within an email service provider, designing new email templates, and spearheading email personalization efforts.
Your role will involve leveraging data insights to optimize campaign performance, staying abreast of industry trends, and fostering strong relationships with cross-functional partners. Your expertise will be pivotal in driving client engagement and enhancing our email marketing strategies.
Responsibilities:
Campaign Coordination: Collaborate with internal and external teams to conceptualize, build, and deploy email campaigns using Sermo’s Email Service Provider (ESP).
Performance Analysis: Proactively monitor and analyze email campaign results, database health, and industry trends. Provide regular reports and insights to stakeholders.
Data-Driven Optimization: Utilize data insights to develop and implement recommendations for enhancing all aspects of email campaigns, including creative assets, internal templates, and testing strategies (e.g., A/B testing, subject line testing).
Client Engagement Strategy: Partner with leadership to establish and optimize a best-in-class client engagement strategy. Tailor strategies to support Sermo’s diverse product offerings and solutions.
Cross-Functional Collaboration: Build strong relationships with cross-functional partners to address internal and external challenges. Provide support in problem-solving and workflow improvement initiatives.
Subject Matter Expertise: Serve as the primary point of contact and subject matter expert on promotional email initiatives. Stay updated on industry best practices and emerging trends.
Skills, Experience & Qualifications:
- Exceptional communication and relationship management skills built on a customer-centric philosophy
Knowledge of email best practices including subject lines, messaging, segmentation, list management, and deliverability
Advanced degrees a plus
3-8 years experience working with customer relationship management tools or email service provider software
Strong analytical and problem-solving skills
Ability to thrive in a fast-paced, multi-disciplinary environment where tight deadlines are common
General understanding of privacy laws including CAN-SPAM, GDPR, TCPA and other email/SMS compliance regulations
Intermediate HTML/CSS knowledge and thoughtful QA process
Proven experience in email marketing, preferably in a managerial or leadership role
Proficiency in using Email Service Providers (ESPs) and email marketing platforms