Who we are
Our Mission is to inspire authentic and meaningful connections.
Selina was born out of a desire to celebrate the nomadic lifestyle: to experience our planet’s most beautiful places, to build community, to engage with locals and fellow travellers, to work and enjoy new adventures.
What the role is
Selina is a hospitality ecosystem for a new generation of travelers. We make it possible to work, live and travel, anywhere in the world by offering accommodation, co-working spaces and different life experiences. Whether you prefer a remote location on the coast of Costa Rica or the city scene of Miami, we offer a holistic balance of work-life-well-being experiences that will get you covered.
Selina is looking for a self-starter and ambitious Business Analyst looking to make a huge impact on a global company in hyper-growth. The role is a strategic one, impacting the performance of the company by leveraging and analyzing data from all sources, and transforming it into an actionable business strategy.
In your day-to-day you will create data-driven recommendations to improve performance across all digital marketing channels both for user acquisition and CRM. You will build and implement dashboards to monitor performance, and work closely with the marketing team to find optimization points and opportunities, and you will become the strategic source of information to guide the performance of the marketing team.
What you will be doing
Use data analysis to optimize performance across all marketing channels and digital assets in the company
Ask business questions, creating hypotheses and experiments to prove (or contradict) them
Analyze large complex data sets to identify trends and opportunities and communicate them to managers and leaders in the Marketing department
Master the user behavior of Selina’s customers and find opportunities for marketing campaigns and user acquisition
Lead the implementation of new analytical models by collecting needs from stakeholders and working with the BI team
Build reports and dashboards, to provide analysis for the marketing department
Manage and prioritize multiple projects simultaneously that involve cross-functional collaboration, while delivering high quality results on time
What you need for the role
Significant experience as a business analyst: 2-3 years in an analytical role with proven impact on a company’s performance, preferably in a global company, preferably as a marketing and/or product analyst
Internally-motivated self-starter with ability to plan, organize, and establish priorities to manage multiple projects and achieve results
Experience developing models for customer analysis: Predictive LTV, cohort analysis, RFM models, etc.
Experience measuring performance across multiple digital marketing platforms, including building attribution models
Confident facilitator and communicator who can lead meetings and manage relationships with executive-level stakeholders and make recommendations for improvements in the business
Degree-level education in one of the following: Economics, Business, Statistics, Industrial Engineering or other similar quantitative field
Highly capable in SQL
Experience building dashboards and reports in data visualization software (Tableau/Microstrategy/ PowerBI/ Looker)
Master in both Excel and Powerpoint
Excellent spoken and written English
Experience monitoring and analyzing PPC and CRM campaign performance (Braze/Leanplum/other)
Experience with product analytics and A/B testing tools: MixPanel, Amplitude, Google Analytics, Google Optimize
Advantage: Experience developing and implementing marketing attribution models
Advantage: Experience with data analysis in Python/R
What can you expect
No dress code
Pet-friendly (as long as your pet is friendly)
Multiple online training opportunities
Cultural events and wellness activities at Locations. Volunteering with Selina Gives Back; because sharing is caring
Huge Selina experience discounts on your stay, food & fun for you AND your friends & family (you can expect to become even more popular among your friends)
Have your birthday off
Amazing referral program with cash and global holiday packages; we know you hang out with other great people
Extra country-specific benefits; we can tell you more during the application process