Marketing Operations Analyst

Operations Boston, Massachusetts Chicago, Illinois Durham, North Carolina


Description

With more than $150M in funding, 100% year over year growth for the past five years and a recent billion-dollar valuation, Seismic is the leader in the enterprise sales enablement software space. Using leading edge cloud technologies and web enabled solutions, we are innovating and solving complex problems to help the world’s top companies improve collaboration and content delivery between marketing and sales. Headquartered in San Diego and with more than 600 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, Jackson Square Ventures, Lightspeed Venture Partners, and T. Rowe Price.

Responsibilities:

  • Maintain and optimize Marketo, including but not limited to lead lifecycle operational programs, data enrichment, lead scoring, sourcing and segmentation
  • Assist marketers with development of marketing campaigns to ensure ongoing and future campaigns are tracked appropriately
  • Ensure compliance with email marketing laws and regulations, including CAN-SPAM, CASL, and GDPR; educate internal users on email marketing regulations and best practices for remaining compliant
  • Partner with Salesforce administrators to ensure database health, maintain lead lifecycle operational stability, guide sales and marketing alignment and recommend process improvements
  • Assist marketing team with A/B and multivariate testing to optimize campaigns
  • Develop a deep understanding of our target buyer personas and customer journeys, to ensure that audience segments, personas and target lists are accurate
  • Create and maintain operational documentation including the mapping of workflows and procedures
  • Support sales and marketing alignment through effective and consistent communication
  • Ensure accurate collection of the data points needed to deliver critical marketing metrics, that will enable data-driven decisions throughout the organization, including but not limited to marketing program performance, ROI, funnel metrics and revenue attribution
  • Continually improve and optimize operational programs and metrics
  • Support demandgen, events, customer and product marketing and account-based marketing initiatives and programs
  • Create operational efficiency for the various marketing teams by proactively identifying areas for improvement and implementing new and improved processes and workflows
  • Establish and follow best practices in campaign and lead management
  • Train marketers on how to use the technology in our stack and continually educate the team on new features and best practices
  • Troubleshoot and correct issues with our tech stack and operational processes as they arise, always with a mind towards best practices and viable and scalable long-term solutions
Qualifications:
  • BA/BS degree or equivalent experience
  • 5+ years of solid marketing automation platform experience; Marketo certification strongly preferred
  • 5+ years of lead lifecycle management strategies
  • Experience with implementing account-based marketing strategies
  • Familiarity with Salesforce CRM preferred
  • Familiarity with CAN-SPAM, CASL and GDPR regulations and how to implement marketing operations processes to comply
  • Strong ability to collaborate within the marketing operations and marketing team as well as with the Salesforce admin team
  • Strong analytical skills
  • Extremely detail-oriented, and deadline-driven; fanatical about checking own work, with high standards for accuracy and quality
  • Process-driven, always looking to optimize and streamline processes