Data Analyst

Business Planning/Analysis Leamington Spa, United Kingdom


Position at Hardlight

Role Overview – Data Analyst

The Data Analyst will work in the analytics team on games by SEGA Europe’s mobile studio, HARDlight.  As part of the studio’s Live Operations team, you would be responsible for developing queries of game data and producing visualisations to inform and assist the whole studio on the performance of existing and in-development games.  You would be working closely with all parts of the studio to identify and track both Key Performance Indicators and detailed feature data in order to provide insight into what will deliver business impact and further engage our customers.


  • Maintaining and expanding existing analytics queries and dashboards
  • Identifying areas for development in existing and future games, including optimising retention and monetisation
  • Working internally with Design, Live Ops, and Management teams to define and analyse game metrics in order to understand the behaviour of our players
  • Working with other SEGA departments to make use of a variety of data sources in order to constantly improve game experience for our players

Knowledge, Skills & Experience


  • Confident in data handling, statistical and visualisation tools such as Excel, SQL, Tableau, Python
  • Strong communication skills both in a technical and non-technical context
  • Self-motivation and good organisational skills
  • Passion about both data and games
  • Good problem solving – able to think critically and holistically about data
  • Creativity and interest in looking beyond the immediately available data
  • Able to provide actionable insights based on the results of data analysis


  • Experience in the games industry, ideally on free to play/paymium games
  • Ability to work with a full data pipeline, from defining a schema in initial design through to querying, visualisation and modelling the gathered data
  • Experience with cloud technology such as AWS or Google Cloud
  • Knowledge of industry specific KPIs

Why work at HARDlight?

  • You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme
  • We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making HARDlight the best it can be
  • For gaming buffs, we offer free SEGA games on Steam and a home technology scheme, or if you’re more of a foodie, you can take advantage of fresh fruit, cereal & toast every day
  • Fitness fanatics will love our discounted gym membership and ride to work scheme. You can find your zen with weekly yoga classes as well as in-house massage therapy
  • We pride ourselves on having flexible working hours to ensure that you have a life outside of the office
  • The opportunity to be a large part of a small team, developing innovative titles with a huge SEGA back catalogue
  • Based in the ‘Heart of England' in stunning historic Royal Leamington Spa, with great connections to London & Birmingham
  • We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!