Director Marketing, Italy

Commercial Milan, Italy


Description

Position Summary:

Seagen is preparing to launch tucatinib, a highly selective tyrosine kinase inhibitor (TKI), for HER2+ metastatic breast cancer patients in Europe.

The successful candidate will work closely with the cross functional tucatinib team to lead the planning and execution of the launch in Italy. Responsibilities associated with this role include strategic planning, launch planning, and execution of branded tactics.

Principal Responsibilities:

  • Lead tucatinib launch readiness efforts for Italy in close collaboration with the local cross functional team and the European commercial team
  • Lead the construction of revenue forecast for Tucatinib’s Business Case
  • Lead the annual cross functional strategic brand planning based off meaningful insights, a deep understanding of the local market dynamics, the competitive environment, and key unmet needs.
  • Lead the design and execution of the annual market research plan
  • Develop commercial tactical planning and lead execution working closely with internal and external partners
  • Together with Medical and Market Access lead design and execute Seagen Digital channels strategy and how this integrates with traditional channels
  • Adapt global and regional marketing deliverable and tactics to meet local needs
  • Identify and develop relationships with key stakeholders and opinion leaders
  • Develop an HCP engagement plan incorporating digital channels
  • Collaborate with the sales team to deploy and train on brand strategy, messaging, and field tactics
  • Report, together with Sales Director, business evolution every quarter to the management committee
  • Work closely with the Seagen Europe commercial team to help guide and shape overall brand strategic decisions
  • Work closely with the other MKT directors from other affiliates identify further opportunities
  • Identify critical issues that impact the success of promotional marketing efforts
  • Follow up of the financial forecast and the promotional budget

Qualifications:

  • Bachelor’s Degree or equivalent; MBA, Pharm.D., Ph.D. or other related graduate-level degree preferred
  • Minimum of 8 years pharmaceutical marketing experience, preferable in Oncology
  • Demonstrated ability to work resourcefully and with a sleeve rolled up approach
  • Strong analytical and strategic thinking skills
  • Ability to establish and strengthen relationships with key internal and external stakeholders
  • Proven team player and collaborator
  • Entrepreneurial and innovative spirit
  • Excellent communication and presentation skills
  • Savvy and innovative technically
  • Ability to travel approximately 20% of the time
  • thorough understanding of local compliance, as well as a sound ethical approach to business
  • Strong English and Italian language skills

preference for:

  • experience in breast cancer
  • experience in medical or sales field positions
  • having led a successful launch
  • proven experience in digital multichannel engagement
  • Good understanding of market access dynamics in Italy

As a leading employer in our industry, Seagen is proud to offer a competitive total compensation package as well as a comprehensive benefits program designed to support the whole lives of our employees and their families. To learn more about Seagen, please visit www.seagen.com

Seagen is an equal opportunity employer. All qualified applications will receive consideration for employment.