Director US Marketing Padcev

Commercial Bothell, Washington


Description

Summary: 

Seagen is seeking a new team member for its PADCEV US Marketing team as we prepare for the potential expansion of PADCEV (enfortumab vedotin) indications in Locally Advanced/ Metastatic Urothelial Cancer. This team member will report to the US Marketing Lead for PADCEV and will be responsible for healthcare provider promotional strategies and implementation of promotional content for the sales force. Activities associated with this position include strategic marketing, launch planning, and execution of branded and disease education tactics. The Director, US Marketing will work closely with internal and external partners, including our commercialization partner Astellas, Sales, Sales Training, Global Market Insights, Regulatory, Legal, Medical Affairs, other members of the brand team, and agencies. 

Principal Responsibilities: 

  • Lead the development and execution of physician-directed promotional tactics to drive market share and achieve sales targets. Partner with Market Insights team to measure effectiveness on an ongoing basis and recommend changes accordingly 
  • Ensure that materials and programs are highly effective and compliant by owning projects through the Medical, Legal and Regulatory review process 
  • Collaborate with sales organization to deploy and train on brand strategy, messaging, and field tactics 
  • Build and execute digital promotional efforts for HCP customers 
  • Manage outside agencies: develop project briefs, execute projects, and manage timelines, while ensuring consistency with product positioning, brand guidelines, company goals, and ethics 
  • Identify critical issues that impact the success of promotional marketing efforts.  Contribute to overall brand strategic decisions based on market research, competitive intelligence, advisory boards, and emerging clinical data 
  • Propose and manage detailed budget for responsible tactics 
  • Prepare and present key business updates to company Senior and Executive Management
  • Serve as the launch lead for follow on indications, driving a cross-functional team through critical planning milestones ahead of and through FDA approval.  Includes leadership of field meeting strategy and planning as well as prioritization of content across cross-functional team for review by Medical, Legal, Regulatory, and Compliance 
  • Manage activities and development of one Marketer who is responsible for development and implementation of Marketing tactics, including Congress planning and execution 
  • Leverage knowledge of the US market in urothelial cancer and other tumor types to inform assessments for PADCEV lifecycle indications as needed 

Qualifications: 

  • Bachelor’s Degree or equivalent required; MBA, Pharm.D., Ph.D. or other related graduate-level degree preferred 
  • Minimum of 7 years pharmaceutical/biotech marketing experience  
  • Oncology experience, with at least 3 years of marketed brand responsibilities  
  • Experience with therapeutics for smaller/ orphan patient populations a plus 
  • Performance in prior positions demonstrates that candidate is well-prepared to advance their Marketing career beyond this role 
  • Demonstrated ability to develop actionable insights from complex clinical data and market research 
  • Knowledge of OPDP regulations and FDA promotional policy, Clinical Development, and Medical Affairs 
  • Strong leadership and ability to influence across functional stakeholders, including senior executives, to set direction, align work efforts, and ensure outstanding execution 
  • Strong collaboration skills, working effectively with both internal teams and co-promotion partner 
  • Exceptional people management competencies, including strategic thinking, building and optimizing teams, recruiting, developing, coaching and mentoring colleagues and direct reports 
  • Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for the science of oncology and for helping patients with cancer 
  • Experience with the management of external agencies/ vendors as well as project budgets and timelines 
  • Pharmaceutical/biotech sales leadership and/or sales experience preferred 
  • Excellent oral, written and presentation skills 
  • Must be based in Seattle/ Bothell or San Francisco Bay Area 
  • Ability to travel approximately 30% of the time 

As the leading employer in our industry in the Pacific Northwest, Seagen is proud to offer a competitive total compensation package as well as a comprehensive benefits program designed to support the whole lives of our employees and their families. Benefits include medical, vision and dental coverage, group and supplemental life insurance, 401(k) with company match, tuition reimbursement, relocation assistance and much more. To learn more about Seagen, please visit www.seagen.com.  

Seagen is an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, age, gender identity, sexual orientation, color, religion, sex, marital status, national origin, protected veteran status, disability status, or any other status protected by federal, state, or local law.  

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