Marketing Campaign Manager

Digital Marketing National Capital Region


Description

Main responsibilities include:  

Campaign Strategy & Planning
 
 
  • Develop email marketing strategies that align with the business goals and target audience. 
  • Define campaign goals (e.g., brand awareness, lead generation, customer retention) and set key performance indicators (KPIs) to measure success. 
  • Create customer journey maps and identify touchpoints to maximise email impact across different stages of the funnel. 
 
Audience Segmentation and Targeting 
  • Segment the email list based on customer behaviour, demographics, preferences, and purchase history to create targeted messages. 
  • Use personalisation techniques to enhance relevance, including tailored content and dynamic fields based on our app and CRM data. 
 
Content Creation and Design Collaboration 
  • Work closely with the Senior Marketing Manager and relevant agencies to ensure emails and landing pages are visually appealing, mobile friendly and in line with brand guidelines 
Campaign Execution 
  • Build and schedule email campaigns (including landing pages for webinars) in Pardot/Account Engagement 
  • Test & validate quality and functionality of emails and landing pages to ensure consistency and exceptional UX. 
  • Ensure compliance with email marketing laws (including managing opt-in/opt-out processes and maintaining a clean email list. 
 
Performance Analysis and Reporting 
 
  • Monitor key metrics such as open rates, click through rates, bounce rates and conversion rates
  • Communicate campaign results to Senior Marketing Manager for inclusion in the overall Marketing scorecard metrics
  • Analyse campaign performance and provide insights on what worked well and what can be improved for future campaigns

Required Skills and Experiences:

  • At least 2 years’ experience executing campaigns in Pardot/Account Engagement. 
  • B2B SaaS experience preferred. 
  • Exceptional attention to detail. 
  • Ability to take initiative and be pro-active. 
  • Experienced in executing multiple campaigns at the same time.
  • Proficient in English with strong communications and writing skills.

Educational Background

Degree in marketing, business or communications preferred