Satellite Office Careers

Description

• Develop email marketing strategies that align with the business goals and target audience. 
• Define campaign goals (e.g., brand awareness, lead generation, customer retention) and set key performance indicators (KPIs) to measure success. 
• Create customer journey maps and identify touchpoints to maximise email impact across different stages of the funnel. 

• Segment the email list based on customer behaviour, demographics, preferences, and purchase history to create targeted messages. 
• Use personalisation techniques to enhance relevance, including tailored content and dynamic fields based on our app and CRM data. 

• Work closely with the Senior Marketing Manager and relevant agencies to ensure emails and landing pages are visually appealing, mobile friendly and in line with brand guidelines 

• Build and schedule email campaigns (including landing pages for webinars) in Pardot/Account Engagement 
• Test & validate quality and functionality of emails and landing pages to ensure consistency and exceptional UX. 
• Ensure compliance with email marketing laws (including managing opt-in/opt-out processes and maintaining a clean email list. 

• Monitor key metrics such as open rates, click through rates, bounce rates and conversion rates
• Communicate campaign results to Senior Marketing Manager for inclusion in the overall Marketing scorecard metrics
• Analyse campaign performance and provide insights on what worked well and what can be improved for future campaigns

Required Skills and Experiences:

• At least 2 years’ experience executing campaigns in Pardot/Account Engagement. 
• B2B SaaS experience preferred. 
• Exceptional attention to detail. 
• Ability to take initiative and be pro-active. 
• Experienced in executing multiple campaigns at the same time.
• Proficient in English with strong communications and writing skills.

Educational Background

Degree in marketing, business or communications preferred