Organic Specialist (SO2)
Description
Role # | Role | Dot points |
1 | Organic Specialist | · Expert in digital SEO · Expert in organic social · An ability to think creatively and strategically · Task oriented with a solution focus · Highly organised and able to multi-task with ease · Comfortable working to deadlines · Understanding of Google and Facebook tools · Excellent project management skills |
Core systems:
- GA
- com
Core requirements:
- Managerial capabilities
- Experience leading different SEO verticals including:
- SEO Strategy,
- On Page SEO,
- Content Optimisation,
- Link Building
- SEO Reporting
- Weekly formal updates, ie
- Backlink health (toxicity, gap, #’s)
- Keyword strength (topic research)
- Business outcomes
- WIP meetings
- Weekly formal updates, ie
NB Technical SEO is helpful but not a requirement
- Experience leading Social media
- Experience leading various link building techniques:
- Blogger outreach
- Leverage Guest Blogging
- Comment on Relevant Blog Posts
- Send Emails to Bloggers and Publishers for Link Building
- Web 2.0 links, including automated and social linking
- Tiered link building
- Directory submissions
- Get Your Links Added in Resource Pages
- Ability to understand complex business challenges and use SEO to solve those challenges, driving real business outcomes for our clients
- Experience in eCommerce SEO, Local SEO
- Experience in client management
- Experience in SEMrush, Google Analytics, Google Tag Manager, Google Data Studio
- Experience in translating SEO data into actionable insights
- Proven experience in delivering projects within scope and budget
- Strong co-ordinating skills and experience running effective client workshops
- Ability to see jobs from planning through to completion
- High-level organisation, scoping and communication skills
- Great time & deadline management
- Blogger outreach