Functional Marketo Consultant

IT And Software Development National Capital Region

Key Responsibilities:

Assessment & Strategy Development:

Conduct a comprehensive analysis of current Marketo processes, workflows, and integrations.
Identify areas for improvement and develop a strategic plan to enhance platform effectiveness and efficiency.
Provide recommendations for optimising the use of Marketo including database and partition, and related marketing tools.
Review areas for automation and enhancement
Define clear marketing attribution reports and insights

Platform review and improvement:

Update and tidy up templates and forms, removing outdated and branded content from the design studio to ensure a fresh and cohesive look.
Eliminate unnecessary partition setups while preserving all email history and data for seamless access and continuity.
Remove duplicate data, ensuring that subscription preferences are correctly aligned with Nexon standards and properly synced.
Implement comprehensive tracking and integrate with Dynamics 365 to synchronise contact, account, and opportunity data, enabling robust attribution modelling and reporting.
Make recommendations and implement automations to better manage events via text messages, nurture flows through the platform to support cross sell automation.

Implementation:

Implement necessary fields to sync or remove with Dynamics 365
Lead and execute the implementation of approved Marketo strategies and enhancements.
Oversee the integration of Marketo with other marketing technologies (Dynamics 365) and ensure seamless adoption.
Develop and manage project plans, ensuring all initiatives are delivered on time.

Training & Enablement:

Design and deliver training programs to upskill the marketing team on new Marketo features, strategies, and best practices.
Create comprehensive documentation and resources to support ongoing team development.
Provide hands-on support and coaching to ensure the marketing team can independently manage new processes.

Collaboration & Communication:

Work closely with cross-functional teams, including sales, and IT, to ensure alignment and support for Marketo initiatives.
Foster a collaborative and inclusive team environment.

Performance Measurement & Optimisation:

Establish metrics and KPIs to measure the success of implemented Marketo strategies.
Continuously monitor and analyze marketing performance within Marketo, making data-driven recommendations for ongoing improvement.
Ensure all Marketo activities are aligned with overall business objectives and drive measurable results.

Documentation & Process Integration:

Document all integration processes and workflows with the ICT team to ensure no breaks in Marketo operations.
Develop and maintain detailed process documentation to facilitate smooth transitions and ongoing operations.
Ensure all documentation is accessible and understandable for future reference by both marketing and ICT teams.

Qualifications:

Proven experience (5+ years) as a Marketing Consultant or in a similar role, with a focus on Marketo.
Demonstrated success in developing and implementing Marketo strategies and technologies.
Strong expertise in digital marketing, CRM systems, marketing automation, and data analytics.
Excellent training and coaching skills with experience in designing and delivering training programs.
Exceptional project management skills, with the ability to manage multiple projects simultaneously.
Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams.