Martech Lead (SO2)

IT And Software Development Taguig City, National Capital Region

What YOUR DAY LOOKS LIKE

Marketing Technology Management:

Oversee the implementation, configuration, and maintenance of marketing technology platforms: Braze and Talon One, working closely with our technology team.
Ensure the seamless integration of marketing technology tools with other systems to optimize data flow and user experience to achieve goals.
Coordinate vendor relationships and external partners to ensure successful technology deployments and support.
Perform regular system maintenance, updates, and upgrades to ensure optimal performance and security. Monitor system performance and make recommendations for improvements.

Ability to handle API triggers, Custom event, App configuration, Custom attributes, Campaign workflows, Access management, Folder hierarchy, tracking reports, message center.
Implementing or hands-on with IP-warmup, Migration campaigns is necessary.
Expert in campaign-related activities including Webhook, API Trigger based, Action campaign setup, building landing pages, scripting, setting up ETL and dataflows.
Should have experience in campaign integration with other tools using web services (Soap, Rest APIs) and Scripting languages.
Ability to work independently and work directly with Marketing teams.
Analyze the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
Troubleshoot issues that arise and implement solutions to mitigate future problems.

Data Integration & Analysis:

Design and implement data integration strategies to unify data across marketing systems and channels in conjunction with our technology team.
Utilize data analytics to generate insights on marketing performance, customer behavior, and campaign effectiveness.
Develop and maintain dashboards and reports to track key metrics and provide actionable recommendations.

Campaign Delivery & Optimization:

Lead a team of Martech specialists to continuously deliver our Email BAU program; as well as

targeted Loyalty & CRM marketing campaigns across various channels.

Lead the team to develop connected journey’s across all targeted channels to improve the customer experience.
Subject matter expert on audience segmentation out of Braze & Talon One; with a stretch into complex audiences being developed in Snowflake

Establish rigorous A/B and multivariate testing plans to test subject lines, content, cadence, audience segmentation, and timing to constantly improve results.
Driving continuous improvement in the end-to-end campaign process including campaign design, build, QA and deployment.
Hands on development experience in Email, Push (In-App, Web-push) and SMS campaigns/Canvas.

Seek continuous improvement in delivering campaigns via dynamically driven automated workflows.
Monitor and analyze campaign performance, making data-driven adjustments to enhance results.

Technology Strategy & Innovation:

Stay updated on emerging marketing technologies and trends to identify opportunities for innovation and improvement to inform the business.
Evaluate and recommend new tools and technologies to enhance the marketing technology stack and support strategic goals.
Develop and maintain best practices and documentation for marketing technology processes and usage.

Training & Support:

Provide training and support to your team of Martech Specialists, as well as marketing team members on the use of marketing technology tools.
Troubleshoot and resolve technical issues related to marketing systems and tools.

Ensure customer-centric thinking in all activities
Ensure seamless integration of marketing technology tools does not impact the customer
Optimise and enhance data-driven, personalised communications to drive customer engagement and satisfaction
Ensure communications are simple and customer-friendly, understanding industry and best-practice and make recommendations for improvements

Driving Commercial & Operational Achievement

Leading Self, Leading & Empowering Others

Lead self and a team of 4 Martech Specialists to be accountable and to deliver priorities
Promote a thriving team culture, with a focus on achievement, empowerment, inclusivity and innovation that values continuous learning and puts our customer at the heart of all that we do
Partner cross functionally to ensure shared success and champion best practice, while indirectly building capability and confidence across the business.

Other Responsibilities to Achieve

Partner with the Senior CRM & Loyalty Manager to ensure all activity complies with all external regulatory requirements, including, but not limited to:

What YOU’LL NEED TO THRIVE

Proven experience in marketing technology, including hands-on experience with various marketing platforms: Braze, Talon One, Snowflake & Google Analytics

Strong understanding of data integration, marketing automation, and CRM systems.
Proficiency in data analysis, reporting tools, and SQL is a plus.
Strong communication skills, with the ability to collaborate effectively with cross-functional teams.
Experience with CRM integration, data migration, and API usage.
Excellent problem-solving skills and attention to detail.

Expertise in Campaign Orchestration, Lifecycle Programs and Personalization
Understanding of data security and privacy technologies
Experience in Personalization in campaigns with Liquid/API trigger fields
Offer deep knowledge in Liquid syntax, Webhook, API, HTML, CSS and JavaScript
Excellent communication skills
Being able to work in teams, manage them and adopt to the current process is necessary.
A creative problem-solver