Description

Position Overview - How your role makes a difference

A successful SEM Specialist will effectively manage the paid search budget and work with the Digital team & client services teams in order to maximize ROI, drive traffic, and customers.

Key responsibilities

• New Account Set Up
• Ensure all campaigns are set up correctly and execute QA checklist
• Perform ongoing paid keyword discovery, expansion and optimization
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Provide proactive recommendations for short and long-term campaign improvements
• Coordinate campaign & ad copy build tasks to our offshore SEM team
• Build post-campaign reports and spend recommendations
• Adhoc requests - actioning ad changes, landing page changes, other campaign changes within 24-7

Essential Experience

• At least 3 years' experience in Ad Google AdWords / search engine marketing, with other Digital Marketing experience highly
• Proven SEM experience and success managing PPC campaigns across Google and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing & measurement
• In-depth experience with bid management tools desirable
• Experience with website analytics tools (e.g, Google Analytics, Google Tag Manager)
• Strong analytical skills and experience generating SEM reports

Essential Personal attributes

• Passion for working with clients and a genuine desire to assist them to grow and succeed
• Positivity, resilience, drive, resourcefulness
• Sound written & verbal communication skills
• Excellent attention to detail
• Strong customer focus & rapport building skills
• Strong time management & organisational skills
• Ability to work calmly and efficiently under pressure in a busy environment within a small

Highly Desirable

• Other social and display campaign management experience desirable
• Familiarity with A/B and multivariate experiments desirable
• Experience in generating reports in Google Data Studio desirable & highly regarded
• Strong analytical and strategic thinking to develop high performing