Martech Specialist - Data Analyst (SO2)

IT And Software Development Taguig City, National Capital Region


Description

What YOUR DAY LOOKS LIKE
  • Responsible for the building and orchestration of audiences and segmentation using Snowflake and Braze.
  • Use various analytical tools and techniques to understand the customer's journey, right from the initial contact to the point of purchase and beyond and use data to influence optimal behaviours. 
  • Monitor customer behaviour, track purchase patterns, and analyse customer feedback to identify trends and insights. 
  • Assist in the design and execution of marketing campaigns based on customer segmentation and data analysis.
  • Gain a deep knowledge of our VIP cohort to devise retention strategies and optimising spend. 
  • Assist in the development of Personalisation strategies to optimise customer experiences. 
  • Conduct A/B testing for various marketing campaigns to optimize customer response rates.
  • Build, distribution and maintenance of reports and dashboards.

 

What YOU’LL NEED TO THRIVE
  • Degree in Marketing, Business, Analytics, or a related field.
  • Experience in Retail preferred; department store ideal.
  • Proven experience in SQL querying using Snowflake to build complex audiences.
  • Strong data analysis skills are essential, proficient in using data analysis tools and techniques to extract insights from customer data. 
  • Proficiency in CRM systems such as Salesforce is crucial, with ability to assist in managing CRM database. 
  • Strong understanding of marketing principles and customer engagement strategies.
  • Excellent analytical and problem-solving skills.
  • Proficient in data visualization and reporting tools.
  • Ability to communicate complex data insights in a clear and effective manner.
  • Experience in campaign management and marketing automation platforms.
  • A keen eye for detail is necessary to ensure the accuracy of data and reports. 
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Team player with excellent interpersonal and collaboration skills.
  • Keen interest in staying abreast of industry trends and technological advancements.