Email Marketing Manager

Marketing Dallas, Texas


Description

Develops and executes email, SMS, and automated marketing strategies and campaigns. Identifies and develops key insights into the business, the marketplace, competitors, macro trends and market opportunities. Analyzes portfolio trends and audience data to identify opportunities for growth, determines product requirements and defines targeted customer segments and associated messaging. Serve as the subject matter expert for the email channel. Establishes, implements and ensures consistent branding standards throughout product lines, messaging, and experiences.

Summary of Responsibilities:

The Campaign Automation Manager ideates and executes on new marketing opportunities and the best tactics to support a business need. S/he understands complex needs from the business and from the market, and simplifies into a clear and actionable plan to management as needed.

Essential Functions:

  • Serves as the subject matter expert for automated campaigns and orchestrating multi-channel, multi-touch digital experiences

  • Adheres to strict process controls, and has knowledge of regulatory environment of the financial industry

  • Provides direction on design and HTML email templates, including current templates and creating new templates

  • Manages Automation, email campaigns, list creation and reporting

  • Facilitates campaigns for SMS, data management program automation

  • Boosts social media efforts by driving email traffic to social campaigns

  • Works with internal business owners on all email requests and projects

  • Works with outside vendors on updates, issues and best practices

  • Optimizes future campaigns based on measurements of past successes and weak areas

  • Identifies trends and best practices in the email and CRM industries

  • Creates integrated surveys across business channels

  • Identifies and executes cross-portfolio marketing opportunities  

  • Manages and maintains the email marketing calendar for all product brands

  • Understands Adobe Creative Suite tools used for email design and html coding

  • Follows all project management processes including using an online project management tool

Other Functions:

  • Other duties as assigned.

At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.


Requirements:

  • Education -

  • Bachelor's Degree: Marketing, Public Relations, Communications, Business Administration or equivalent field.

  • or equivalent work experience

  • Experience -

  • 5-9 years Automated/Digital Marketing or Communications.

  • 3-5 years Financial Services industry experience.

  • Proficient in Oracle Responsys, Oracle CX tools

  • Skills & Abilities -

  • Ability to motivate or influence inside or outside senior level personnel, requiring a significant level of influence and trust.

  • Extremely strong written abilities, with consideration of creative writing preferred.

  • Ability to work independently with a high level of critical thinking skills.

  • Comfortable with new digital technology, social media, and reporting.

  • Candidate must be able to think strategically, but be willing and able to roll up sleeves to help implement the programs and measure results.

  • Ability to work individually on a project or in a team environment; ability to listen, evaluate different viewpoints and influence others.

  • Ability to identify, analyze and solve complex problems.

  • Ability to interpret and analyze an array of data in a variety of forms and leverage it for marketing purposes.

  • Strong time management skills.

  • Critical thinking and problem solving skills with the ability to understand complex projects.

  • Exceptional interpersonal, written and verbal communications skills.

  • Superior organizational and time management skills with an impeccable attention to detail.


Competencies:

Change Orientation - Flexibility:

  • Proficient - Applying and Executing

  • Adapts quickly to change and makes suggestions for increasing the effectiveness of change

  • Appropriately shifts attention and refocuses on new goals as a result of changes in priorities or competing work demands

Change Orientation - Innovation:

  • Proficient - Applying and Executing

  • Initiates creation or modification of procedures, policies, systems or structures to more effectively meet customer needs and requirements

Collaboration - Relationship Management:

  • Proficient - Applying and Executing

Knows who to reach out to inside and out

side of one’s team to get work done

  • Takes action to enhance working relationships needed to achieve seamless work flow

Collaboration - Teamwork:

  • Proficient - Applying and Executing

  • Creates a good working environment in the team; works towards shared goals contributing ideas and accepting change

  • Provides assistance and coaches less experienced team members

Customer Focus - Customer Understanding:

  • Proficient - Applying and Executing

  • Probes in-depth to understand the customer’s business needs

  • Explores and understands the customer's alternatives and decision criteria

Influence - Two-way communication:

  • Proficient - Applying and Executing

  • Communicates in a timely and straightforward manner

  • Probes for additional information, clarifies assumptions and confirms agreed-upon actions

  • Keeps everyone involved informed about progress and issues

Problem Solving - Resourcefulness:

  • Proficient - Applying and Executing

  • Builds and maintains one’s network of contacts and resources and knows who to involve in problem resolution

Risk Business Acumen - Product Knowledge:

  • Proficient - Applying and Executing

  • Understands the relevant products and services and the markets in which they are sold and their risk return to the organization

  • Can identify and speak to major operational issues across the organization


Working Conditions:

  • Frequently: Minimal physical effort such as sitting, standing, and walking.

  • Occasional moving and lifting of equipment and furniture is required to support onsite and offsite meeting setup and teardown.

  • Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.


Employer’s Rights:

  • This job description does not list all the duties of the job.  You may be asked by your supervisors or managers to perform other duties.  You will be evaluated in part based upon your performance of the tasks listed in this job description.

  • The employer has the right to revise this job description at any time.  This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

Employees desiring consideration should complete an online application, utilizing the appropriate process as subscribed by the posting entity. Employees should provide all pertinent information to support their candidacy. To be considered eligible for internal posting, Santander employees must meet all of the following eligibility requirements:

  • Completion of at least one year of active service in Santander;

  • Completion of at least twelve months in current position; and

  • Be in “Good Standing”.

 
Please click here to see the full policy - http://thesource.sov.gs.corp/assets/Internal-Recruitment-Guidelines.pdf

At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We encourage everyone to apply.