Sr. Product Marketing Manager – SaaS and Professional Services
Job Description
Are you interested in a career in product marketing at a fast-growing Silicon Valley company voted Best Place to Work nine years in a row and recognized as one of the Best Workplaces for Diversity by FORTUNE?
Sage Intacct is looking for a talented Sr. Product Marketing Manager to play an important role in leading product marketing for our Software / SaaS and Professional Services industry verticals. You will play a pivotal role in driving customer campaigns, product launches and updates, content creation, social media campaigns, webinars, web copy, competitive research, sales enablement and more to help us drive awareness, education, engagement and growth in these critical industries.
Responsibilities:
- Drive and manage product marketing campaigns and collateral tied to industry GTM planning
- Develop industry-specific content (ebooks, infographics, blog posts, competitive playbooks, sales decks and thought-leadership articles) to support lead generation campaigns, SEO, and sales enablement
- Performance mindset – understand how to get the most out of your marketing collateral by measuring results and taking steps to promote your content through social, email, web, partners, and sales.
- Manage projects and work cross-functionally with colleagues in industry marketing, corporate marketing, demand generation, product management, sales, customer success, and other departments to ensure timely completion of deliverables
Requirements:
- BA/BS in marketing, business, accounting or liberal arts; MBA a plus
- Industry experience in Software (SaaS) and/or Professional Services (we also have roles open for manufacturing, wholesale distribution, hospitality, Quickbooks, non-profit, and healthcare)
- CPA/Accounting experience a strong plus
- Strong balance of creative and analytical, as well as accounting/ERP and marketing
- 5+ years of experience in areas such as product marketing, content marketing, and copywriting
- Experience marketing accounting/financial business applications and/or SaaS experience highly desired
- Excellent writing skills and a passion for storytelling – your writing evokes a positive reaction that drives affinity for our brand and grows our pipeline of leads
- Strong project management skills and attention to detail
- Creative problem solver with strong analytical skills
- Ability to think strategically and execute tactically
- Ideally located in the SF Bay Area to work in San Jose, CA headquarters.
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