Sr. Industry Marketing Manager, Financial Services
Job Description
The Sr. Industry Marketing Manager, FS will position Sage Intacct as the leading supplier of cloud financial management solutions for their vertical. As a thought leader, you will define new industry segments, help drive compelling content and partner with sales as an industry expert to help drive growth.
Responsibilities:
- Serve as a thought leader and vertical market expert in assigned vertical/industry
- Set the strategy for assigned vertical/industry, including micro-verticals inside the vertical to target and overall go-to-market strategy
- Interview customers and partners to identify new industry micro-verticals to target
- Publish customer case study slides and sales kits for each micro-vertical
- Deliver at least one live customer interview per quarter
- Be the primary relationship builder with key customers in the vertical
- Train sales, product marketing and demand generation teams on each new micro-vertical
- Work with product marketing and Demand Generation teams to design cross-channel campaigns to reach opportunity generation targets
- Work with product marketing to produce compelling micro-vertical content to be used by sales and in marketing campaigns
- Ensure tight alignment with industry selling leaders and deliver content, competitive positioning, and sales tools necessary for funnel acceleration and closing deals
- Partner with sales to serve as an industry expert to help drive value proposition and close deals
- Increase customer voice and participate in the product development cycle through providing vertical/industry expertise in trends
- Collaborate with cross-functional teams in events (tradeshows, webinars, conferences, etc.) and present as a thought leader in vertical/industry breakouts.
- Inspire Sage Intacct customers, partners, and employees with an industry point of view
- Infuse customer success, industry domain expertise and relevance into marketing programs designed to drive demand generation
Requirements:
- BA/BS in marketing, business or related fields
- 5+ years of industry, vertical, solutions or product marketing experience
- Strong analytical skills to segment verticals
- Track record of success working cross-functionally with sales, marketing and product
- Great storytelling skills – ability to take complex technology concepts and communicate them to a mass market in a simple compelling way
- Excellent communication and presentation skills
- Proven track record in crafting compelling positioning and thought leadership content
- Can-do attitude – willingness to “roll up your sleeves” and make things happen
- Strong analytical curiosity with Excel, Tableau or Salesforce analysis skills
Desired Attributes:
- Track record of launching and growing vertical markets expertise resulting in business growth
- Industry/vertical market expertise in professional services, financial services or general business
- Track record of developing business plans and/or strategic go-to-market plans
- Managed teams of industry, vertical, solutions or product marketing professionals
- Previous public speaking experience
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