Marketing Automation Specialist

Corporate Opportunities Folsom, California

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Description

Salary Range: $90,000.00 - $105,000.00
THIS REQUIRES A LOCAL CANDIDATE - HYBRID (In office days in Folsom, CA on Tuesdays and Wednesdays) 
Why SAFE?
SAFE offers so much more than just full medical, vision, dental, 401k matching, HSA, and FSA! Learn more about how we support our workforce!
  • Professional Development Opportunities: Offering training programs, workshops, and mentorship.
  • Recognition and Appreciation: Regularly acknowledging employee achievements and contributions.
  • Flexible Work Arrangements: Providing options for remote work and flexible scheduling.
  • Positive Company Culture: Fostering an inclusive, collaborative, and supportive work environment.
  • Career Growth: Clear paths for career advancement and internal promotions.
  • Work-Life Balance: Encouraging a healthy balance between professional and personal life.
  • Employee Empowerment: Allowing employees to make decisions and have autonomy in their roles.
  • Space of Belonging: ERGs, YOUnity Council and a focus around diversity, equity inclusion and belonging.  
  • Wellness Programs: Promoting physical and mental health through wellness initiatives and resources.
  • Strong Leadership: Having leaders who inspire, support, and guide their teams effectively.
  • Sense of Purpose: Creating a sense of mission and aligning company goals with employees' personal values.


POSITION PURPOSE 
The Marketing Automation Specialist is responsible for designing, executing, and optimizing automated marketing campaigns across multiple channels to enhance member engagement and drive business growth. This role focuses on building journeys, managing platform operations, and supporting cross‑channel marketing strategies. Working closely with the Marketing Automation Manager, the Specialist ensures campaigns are delivered accurately, efficiently, and aligned with strategic objectives. The position also supports A/B testing, campaign quality assurance, and performance optimization to deliver personalized, data‑driven communications throughout the member lifecycle.

ESSENTIAL FUNCTIONS AND BASIC DUTIES 
  • Design, build, and deploy automated journeys, including email campaigns, lead scoring, and segmentation.
  • Execute multi‑channel campaigns across email, SMS, push notifications, and website personalization to drive engagement and conversions.
  • Provide strategic insight into digital marketing channel utilization (email, website, mobile app, etc.) to support lead generation and member engagement.
  • Monitor marketing automation platforms to ensure optimal performance and identify anomalies.
  • Troubleshoot technical issues and optimize campaign delivery performance.
  • Create and manage forms, landing pages, and website personalization elements.
  • Execute A/B testing to improve targeting and engagement.
  • Develop deployment strategies to ensure campaigns reach the right audience with the right impact.
  • Assist with list management, segmentation, and delivery optimization.
  • Collaborate on reporting dashboards and insights to improve campaign performance.
  • Partner with analysts to monitor campaign and channel performance, providing actionable recommendations.
  • Collaborate across marketing, retail, IT, and product teams to ensure smooth integration and retention strategies throughout the full member lifecycle.
 
QUALIFICATIONS
 
Education/Certification:
Bachelor’s degree in business, marketing, or a related field, and/or at least five years of related experience and/or training; or an equivalent combination of education and experience. Certification in marketing technology platform preferred.
 
Required Knowledge: 
Three years of experience with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, or Eloqua. Knowledge of email marketing best practices, including audience segmentation, lead generation, and website personalization strategies to drive engagement. Familiarity with A/B testing and interpreting campaign performance metrics to inform future strategies. 
 
Experience Required: 
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
 
Skills/Abilities: 
  • Proficiency with marketing automation platforms, CRM systems, content management systems, and email service providers. 
  • Experience managing journeys and multi-channel campaigns.   
  • Established skills in navigating complex business issues and technical environments.
  • Experience with A/B testing, journey mapping, segmentation, and performance reporting.
  • Working knowledge of SQL preferred.
  • Strong attention to detail, accuracy, and a detail-driven mindset.
  • Ability to perform multiple tasks in an efficient manner.
  • Ability to set priorities, meet deadlines, and complete projects in an organized and timely manner.
  • Excellent problem-solving skills.
  • Excellent verbal and written communication skills.
  • Highly organized, detail-oriented, and self-motivated.
  • Ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment.
  • Entrepreneurial mindset with a passion for innovation, testing and continuous learning.
 
 
WORK ENVIRONMENT/PHYSICAL DEMANDS SUMMARY
 
LANGUAGE SKILLS
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
  • Ability to comprehend and author procedures, reports, and business correspondence.
  • Ability to effectively present information and respond to questions from groups of managers, peers, vendors, and the general public.
 
MATHEMATICAL SKILLS AND REASONING ABILITY 
  • Ability to work with mathematical concepts such as probability and statistical inference.
  • Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
 
PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 
 
  • While performing the duties of this job, the employee is regularly required to sit and talk or hear, and use hands to finger, handle, or feel objects, tools, or controls.
  • The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
  • The employee must occasionally lift and/or move up to 10 pounds.
  • Specific vision abilities required by this job include close vision.
  • The noise level in the work environment is usually moderate.
 
 
 
INTENT AND FUNCTION OF JOB DESCRIPTIONS
 
This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements or working conditions. All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.
 
In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.
 
Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.

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