Sr. Manager, Growth Marketing
Description
If you are looking for a life-changing career opportunity, we've got your prescription. Rodan + Fields is a female-founded skincare and haircare company launched in 2008 by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields with the mission of delivering proven results through science-backed, dermatologist-created products. Rodan + Fields is proud of its track record of providing confidence to millions through regimen-based skincare and haircare products, award-winning innovation, and global community of passionate brand advocates.
At Rodan + Fields, you will be challenged to make an impact, inspired to do more, and rewarded for your contributions. We are transforming skincare, and we welcome your big ideas to fuel our ambitious growth plans! You’ll become part of a positive, passionate, and purpose-driven company that is committed to putting people first and protecting our planet. Our 2025 Do Good commitment outlines the actions we are taking to invest in our global communities, support our people and preserve our planet. We provide a creative, vibrant workplace outfitted with all the technology, tools and training you'll need to learn, grow, and thrive!
Join us and share your talents as we develop innovative solutions to give all people the best skin and hair of their lives. In addition to working arm-in-arm with industry leaders, employees at Rodan + Fields enjoy rich benefit plans, tuition reimbursement, a flexible workplace, and perks.
Rodan and Fields is seeking a strategic, results-driven Sr. Manager, Growth Marketing to lead our acquisition and retention performance marketing initiatives. In this high-impact leadership role, you'll own all acquisition and retention paid marketing programs—including paid social, search, direct mail, affiliate, and emerging platforms. You'll be responsible for driving efficient, sustainable growth through performance strategy, creative testing, and ongoing optimization. As the lead, you’ll play a pivotal role in shaping our marketing strategies, optimizing large-scale budgets, and collaborating cross-functionally to achieve business goals. This position reports to the VP of Growth and is ideal for someone with extensive experience in scaling acquisition efforts.
What You Will Be Doing:
- Own performance marketing, budget and goals: Execute comprehensive, omni-channel strategies that drive customer acquisition and repeat customer activity to achieve enrollment targets as well as CAC, ROAS, incrementality and retention goals.
- Lead High-Performing Partners: Manage, guide, and direct a team of internal and external partners fostering collaboration
- Collaborate Cross-Functionally: Partner cross-functionally with growth, marketing and tech departments to align marketing initiatives with growth goals
- Unified Full Funnel: Bring together the funnel from brand initiatives into bottom funnel converting tactics
- Performance Analysis: Establish a robust reporting framework to analyze and present Paid performance metrics, sharing insights to refine strategies and optimize future efforts
- Explore New Opportunities: Identify emerging platforms and opportunities to expand customer acquisition efforts
- Drive Innovation: Continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.
Qualifications:
- Experience: 6+ years of performance marketing experience, with a strong focus on Paid Social + Search for DTC eCommerce brands. Proven success managing and scaling 7-figure monthly budgets
- Leadership: Demonstrated experience building and leading high-performing teams, with the ability to inspire and mentor others
- Knowledge of both growth and lifecycle marketing is a plus
- Strategic Thinking: Strong ability to connect data-driven insights to big-picture strategies, balancing performance metrics with creative excellence
- Analytical Expertise: Proficient in analyzing campaign performance, identifying trends, and making data-informed decisions to optimize results
- Collaboration: Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments
- Passion for Innovation: Enthusiasm for staying on top of industry trends and leveraging new tools and platforms to drive growth
- Hands On: Willing to jump into platforms and do direct buys when needed.
Salary Range: $108,00 - $172,000
The pay range represents the low and high end of the salary range we reasonably expect to pay for this position at the time of posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, to geographic location, experience, education, skills, qualifications, performance, and business or organizational needs. The range listed is just one component of Rodan + Fields’ total compensation package for employees.