RMD Group Careers

Description

• Work with senior leadership to build advertising schedules and campaign timelines aligned with business priorities
• Provide direction, budgets, and creative assets to third-party partners for execution of digital advertising across Meta, Google, and display platforms
• Work with senior leadership to review campaign performance and compile key analytics to present insights and recommendations to senior leadership
• Research and evaluate potential print, digital, and promotional opportunities; present vetted options to senior leadership for consideration
  
  

• Work with senior leadership to:
• Present monthly analytics, learnings, and recommendations to senior leadership & venue operations teams covering, but not limited to, customer review sites, email marketing, venue promotions or special events, social media, etc.
• Use data to drive marketing decisions, update campaigns, measure success of efforts, etc.
• Analyze target market information to identify and recommend effective marketing strategies
• Analyze sales data to identify opportunities to drive revenue and to measure the impact of marketing efforts

• Ensure consistent application of brand voice, visual identity, and quality standards across all touchpoints
• Support marketing efforts for new venue openings or rebrands with a strong attention to detail
  
  

• Coordinate photo and video shoots including planning, talent coordination, and on-site support
• Collaborate with venue teams and photographers to capture on-brand content
• Ensure final content is organized and distributed for use across marketing platforms
  
  

• Write and edit marketing copy across all channels: email, website, social, print, and advertising
• Maintain a consistent tone of voice and brand integrity across multiple concepts
  
  

• Monitor and respond to online reviews (Yelp, Google, OpenTable)
• Maintain accuracy across online directories and delivery platforms
  
  

• Manage delivery platforms, including updating content, running advertising campaigns, and reporting on platform analytics and performance trends
  
  

• Build and deploy email campaigns via HubSpot or similar platforms
• Manage list segmentation and campaign performance analysis
• Support guest acquisition strategies via pop-ups, lead forms, and in-venue promotions
  
  

• Undertake continuous analysis of market competition
• Stay up to date on new technology, trends, and best practices

• Support the development and execution of integrated marketing plans & budgets across digital, social, email, and print
• Collaborate with senior leadership to develop campaign strategies that drive guest traffic, brand awareness, and revenue
• Support promotional campaign ideation in partnership with venue teams and ensure proper handoff to operations for execution

• Foster a culture of exploration & innovation within the marketing department to try new concepts, technologies, and trends that enhance overall marketing efforts 
  
  

• Efficiently manage marketing projects & team with diligent follow up at the venue and department level

• Oversee and manage projects within Asana, ensuring tasks are on track and deadlines are met.
• Act as primary liaison between internal teams, venue contacts, and external partners (e.g., photographers, PR agencies, digital media vendors)
  
  

• Support the creation of promotions, events, and campaigns that drive incremental revenue and/or heavy brand awareness before handing off to the venue operations teams for execution
• Manage implementation & ongoing success of all marketing promotions
• Support the growth of the loyalty program to build traffic-driving marketing initiatives & guest retention
• Track promotion success & make recommendations for any promotional changes
  
  

• Manage third party agency relationship
• Lead Marketing Coordinators in PR initiatives

• Audit & optimize platform opportunities on a bi-weekly basis
• Select photos and copy to be featured on the platform
• Create & manage experiences, ticketed events, and upgrades through the system

• Support social strategy by reviewing content calendars, captions, and creative produced by the Marketing Coordinators
• Monitor engagement, trends, and opportunities for organic & paid growth
• Collaborate on influencer marketing initiatives & user-generated content strategies
• Work with digital agency partners to collaborate on social ad campaigns. Use data from agency partners to optimize photos & messaging across social platforms

• Ensure SEO best practices are followed and optimized across site content

• Coordinate with web developers and contractors on technical updates as needed

• Ensure ADA compliance remains up to date and follows current legislation standards
  
  

• Must be local to San Diego. Work will be performed at RMD Group Corporate Office & individual venues.
• Preferred bachelor's degree in marketing or related field.
• Must have 3-5 years of relevant marketing experience in a restaurant/ hospitality environment.
• Demonstrated success in team leadership and performance management.
• Excellent verbal and written communication skills with proofreading & copywriting experience.
• Understanding & experience in social media, content, print advertising, digital, grassroot marketing, influencer, email, event, and promotional marketing verticals.
• Detail oriented. Ability to manage multiple projects simultaneously, prioritize assignments, and meet deadlines in a fast-paced environment.
• Ability to work productively, both independently and collaboratively with others.
• Working knowledge of project management and productivity tools, including Microsoft 365 (Word, Excel, Teams, SharePoint) and Asana.
• Preferred knowledge and experience in digital advertising & CRM tools including Google, Meta, Yelp, OpenTable, and HubSpot.
• Basic working knowledge of Adobe Illustrator & InDesign preferred.
• Team player with a positive, proactive, and flexible mindset.

• Must be able to travel frequently between venues within San Diego County; occasional evening and weekend availability required to support restaurant operations. Work is performed in both office settings and onsite in active hospitality environments.

• Must be able to sit, stand or walk for up to 8 hours at a time.  

• Must be able to lift at least 40 pounds safely and properly.  

• Must be able to bend, stoop and climb.  

• Must be able to push and pull.