Research Lead, Market and Consumer Focus

Research Remote, United States Chicago, Illinois Greater Detroit Metro, Michigan Atlanta, Georgia Boston, Massachusetts Dallas, Texas New York, New York


Rightpoint, a Genpact company (NYSE: G) is a global experience leader. Over 700 employees across 12 offices work with clients end-to-end, from defining and enabling vision, to ensuring ongoing market relevance. Our diverse teams lead with empathy, data and creativity—always in service of the experience. From whiteboard to roll-out, we help our clients embed experience across their operations from front to back office to accelerate digital transformation through a human-centric lens. Rightpoint has been recognized among the top customer experience consultancies in The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020.

Are you someone who wants to inspire change in the way business is done? Do you want to work with encouraged and like-minded intrapreneurs? Us too! We take our work very seriously, but we have fun doing it. And we’re searching for passionate, talented people to join the Rightpoint team.

Please note, this role has been posted to build a talent pipeline for our next opening. We may not hire right away, but we will reach out should you fit our next opening.


Our Commitment to You

No matter who you are, where you come from, who you love, what you believe, or what you get excited about, we bring people together to make phenomenal work. That's what makes us Rightpoint!


What You’ll Be Doing and the Impact You’ll Make

The Research Lead (Consumer and Market Focus) will be responsible for generating and applying insights to the development of strategic customer experience programs for our clients. They should have a strong understanding of how to shape consumer and market research programs and be comfortable translating insights into actionable opportunities. They should be naturally curious, with an interest in marrying market research methods with emergent methods.  

  • Work closely with client and project stakeholders to understand business goals and challenges 
  • Help to shape clear research questions and methodological approaches 
  • Lead the execution of research programs, including data collection, analysis, and synthesis of results  
  • Collaborate with strategy, content, analytics, and design counterparts to connect insights to specific project and client implications  
  • Author and present compelling written and verbal narratives around research insights and opportunities  
  • Contribute to thought leadership content for publication externally  
  • Collaborate with teammates in the Business Design practice to contribute to business development opportunities 

 What We’d Love To See:

  • Expertise in market research methods, including syndicated data panel analysis, in-depth interviews, survey design and analysis, and consumer trendwatching
  • Expertise in collecting and analyzing secondary research data, including market trends and forecasts 
  • Expertise in developing actionable consumer insight frameworks, such as segments, personas, archetypes, or jobs-to-be-done 
  • Experience in strategic business analysis, such as competitive intelligence and SWOT development  
    • Experience  

    • 7-10 years of relevant experience in consulting, marketing, or advertising  
    • 1-2 years of experience managing junior and senior analysts  
    • Academic background in applied anthropology, psychology, market research, or sociology 
    • Characteristics & Values 

    • You are an independent thinker who is comfortable with (and even enjoys) ambiguity 
    • You love to teach and lead others  
    • You are deeply curious about people and the world around you  
    • You are an active listener with strong client relationship skills, and aren’t afraid to challenge long-held assumptions and ways of thinking 
    • You are user focused and naturally think about problems from the user's perspective and you are motivated to improve experiences and products for people they serve. 
    • You have a deep understanding of how to select the right tool or methodology for the job, and understand the value of both qualitative and quantitative approaches

     Why Rightpoint?

    • Flexible PTO – If you need a day off or an extended vacation, take the time!
    • Hybrid work environment: Casual and open office or Remote…You choose!
    • Great insurance coverage (Multiple Options) and flexible spending accounts
    • 401K with Company Matching
    • Regular Cultural & Social Events including: Community Volunteer Opportunities, Happy Hours, Team Outings, Intramural Sports, and more
    • Monthly WFH/cell phone stipend
    • Continuous Training, Certifications, and Learning Opportunities
    • Diversity, Equity, & Inclusion: We care about making Rightpoint a more diverse, equitable, and inclusive organization to bring about meaningful and measurable changes to representation, team member experience, and client engagement. Here's how:
      • Employee Resource Groups (ERG): Our ERGs are created and run by team members who share a common community, identity, or allyship. Right now, our ERGs include Parents, Pride, POC, and Womxn. These groups play a vital role in contributing to Rightpoint’s inclusive environment where all are valued and empowered to succeed.
      • Partnerships: Out-in-Tech, POINT Foundation, WomenHack, Girls Inc., and more!
      • Mentorship Program


    EEO Statement

    Rightpoint, a Genpact Company, is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.