Digital Strategist - SEO

Digital Strategy Remote, United States Boston, Massachusetts New York, New York


Description

Something Digital has recently joined forces with Rightpoint, a global experience leader and a Genpact company. Now called Rightpoint Commerce.

 

Genpact, a global professional services firm focused on delivering digital transformation, today announced the expansion of its experience business, Rightpoint, with the acquisition of Something Digital. The addition of Something Digital’s deep commerce expertise to Rightpoint’s customer experience leadership, will further enable the company’s ability to drive experience-led transformation at scale for clients across industries. 

Something Digital is an interactive agency with offices around the US. We have spent close to 20 years developing customer software, eCommerce sites, intranets, and websites for diverse clients ranging from startups to Fortune 500 companies.

 

Digital Strategist – SEO - Commerce 

We are looking for a Digital Strategist - SEO. Currently, this role is 100% remote.  

Being a Digital Strategist on the Rightpoint Commerce team (formally Something Digital) means having the best of both worlds—you get to work on complex projects for high-profile clients while, at the same time, reap the benefits of working on a small team. As a Digital Strategist you’ll play a critical role in all stages of a project, so you must be a self-motivated and effective problem solver who can prioritize and manage a challenging workload. You would report directly to the Lead Digital Strategist and work closely with project managers, designs, and engineers. A good fit for our team would be someone with a sense of humor, good attitude, ability to roll with the punches, and willingness to go the extra mile.  

We’ll need you to 

  • Work with the client to gather Digital Strategy project requirements
  • Draft Digital Strategy specifications
  • Provide guidance on SEO best practices for new site launches
  • Conduct SEO audits, analysis, and implementation of technical recommendations to help improve overall site performance, uncover and remediate web crawling issues, analyze JavaScript rendering, etc.
  • Work on technical SEO initiatives using tools like SEMrush and Screaming Frog
  • Understand how to reduce crawl budget, remediate site performance issues, and implement 301 redirects
  • Optimize robots.txt files, implement canonical tags, and identify/fix redirect loops
  • Provide strong knowledge of schema.org and JSON-LD
  • Ensure that various clients on Shopify and Magento (Adobe Commerce) comply with SEO best practices 
  • Perform Digital Strategy Quality Assurance (QA)
  • Solve complex Digital Strategy problems
  • Lead and participate in meetings (client & internal)
  • Mentor junior digital strategists 
  • Work with the team to improve Digital Strategy process
  • Communicate with clients and team members via email, Teams, video, and phone
  • Develop reports to track progress and value
  • Present findings to clients and internal team members in a clear, succinct way
  • Record timesheets 
  • Set up Enhanced Ecommerce in Google Analytics
  • Implement product feeds, tags/pixels, and event tracking

You must have 

  • Preferred field of study: Digital Marketing, Business, Marketing, Communications, Computer Science, General Assembly Technical SEO Certification, Data Science
  • Strong project management skills
  • Proficiency with SEMrush or equivalent (e.g., MOZ, Ahrefs, Screaming Frog, DeepCrawl)
  • Experience with implementing 301 redirects
  • Experience with Search Engine Optimization with B2C and B2B ecommerce websites 
  • Experience with set up and maintenance of tools like Google Analytics, Google Search Console, Bing Webmaster Tools, or BrightEdge
  • Experience with keyword research and competitive analysis
  • Proficiency with JavaScript/HTML5/CSS/SQL
  • Knowledge of schema.org and JSON-LD
  • Experience with Digital Strategy Quality Assurance (QA)
  • Attention to detail and accuracy
  • Problem solving skills
  • Ability to work both independently and collaboratively within a team
  • Excellent communication skills—written and verbal

It’d be great if you had 

  • Experience spearheading SEO initiatives during a site upgrade or migration
  • Google Analytics IQ and experience with GA4
  • Experience and/or certification with Adobe Analytics 
  • Experience with set up and maintenance of tools like Adobe Analytics, Google Data Studio, Google Ads, or Google Merchant Center
  • Experience with complex pixel implementation in Google Tag Manager with custom data layers
  • Experience creating product feeds for Magento and Shopify
  • Experience with Klaviyo and/or general email strategy and best practices