Director, SEO - Ziff Media Group

Audience Development Remote - United States


Ziff Media Group* is looking for an experienced Director of SEO to lead the SEO health and performance for our top performing coupon sites in the SEO space! You’ll lead a team of SEO experts as part of ZMG’s shopping portfolio, including and

Your SEO expertise will be leveraged across the organization as we continue to build upon our SEO leadership in the Deal and Coupon space. The ideal candidate is seeking a leadership opportunity with executive exposure, strong product and engineering support and the ability to make an immediate impact.

Who You Are

    • Bachelor's Degree required
    • 5+ years of SEO leadership experience, in-house preferred
    • A shared perspective on the “new SEO” with a strong focus on visibility, conversion, and revenue
    • Extensive experience utilizing leading SEO and web analytics tools such as Google Analytics, Google Search Console, Bright Edge, Moz, Botify
    • Strong analytical ability and experience making data-based decisions to generate meaningful insights and business outcomes
    • Thrives under the pressure when folks look to you for solutions
    • Strong communication skills and emotional intelligence
    • Ability to build trust across cross-functional teams
    • Loves working in a fast-paced, interactive environment

What You'll Do

    • Develop and drive the overall SEO strategy across ZMG Shopping brands including how the search strategy for each of the individual sites ladders into the bigger picture
    • Understanding of the shopping search space, particularly as it relates to savings and deals consumer behavior
    • Serve as the in-house specialist for website page structure, optimizing for organic search and conversion
    • Consistently facilitate detailed keyword research to inform the Shopping content strategy and drive ongoing page optimization
    • Partner across the Audience Growth org to provide strategic direction for off-site SEO strategy, content development on properties and optimization of existing experiences
    • Make sure that we are performing consistent SEO audits and utilize findings to drive measurable requirements for product and engineering teams
    • Partner with the data team to improve analysis of organic search data and drive meaningful insights for the company
    • Build trust across cross-functional teams through education, listening to various perspectives and coming from a place of leadership
    • Lead and develop a team of SEO professionals through mentorship, regular one-on-ones and feedback
    • Support with department budgeting, including staffing, consultants and resource allocation

Who We Are

    • We value diverse perspectives and believe this translates into stronger products and a better workplace
    • We have an open, casual, fun and upbeat environment where you are given a lot of responsibility and the freedom to make a huge impact
    • We have lots of intelligent people to work with and learn from
    • We have a great open vacation policy
    • We'll provide you with food, food, and more food
    • We believe in giving prizes, bonuses, and recognition for doing what you love
    • We are currently fully remote!
*RetailMeNot is part of the Ziff Media Group portfolio of brands, including, Mashable and Ziff Media Group helps advertisers meet their objectives through a performance oriented approach that merges the benefits of a qualified audience, trusted expertise and massive scale resulting in over $4.5B in sales revenue in 2020.