Senior Product Marketing Manager
Description
Resolver operates as a hybrid workforce with the option to work at home and in the office, for this particular role we are looking for someone who wants to hang out with us in real life around twice per week.
About Resolver:
Resolver is a high-growth SaaS company whose intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose.
We are ambitious in both our mission and our culture. As a business within Kroll, we offer an innovative, non-hierarchical work environment blended with the stability and financial security of an enterprise. Resolver has also been named one of Canada’s Great Places to Work eight years in a row!
Let's break down the day-to-day a little further:
Sales Enablement Support:
Measures of Success: Sales process is supported and enables with effective tools and content; Value proposition and key messages are communicated effectively and consistently by sales; Win rate targets met or exceeded; Time through funnel decreased, average ARR increased.
- Work with Sales, Pre-sales and Product teams to develop effective tools to support the selling and marketing of Resolver’s products and services
- Enable Sales, Marketing and Services teams to effectively communicate the product and leverage the appropriate tools at each stage of the customer buying journey
- Develop product positioning that can be effectively be used in outbound activities, identifying target market and related messaging A/B tests
- Create best practice documentation and appropriate tools for the sales team to leverage through the entire sales cycle
Market Research:
Measures of Success: A strong, well defined research process is in place and generating valuable insights for Resolver; Buyer Personas & Growth in ARR and net new customer metrics
- Develop an insights-led approach to decision making which is anchored in a strong market research practice.
- Be the expert in what motivates our buyers, what they value and how they make purchase decisions, and transfer that knowledge internally.
- Ensure the organization has a strong understanding of the competition
- Manage our customer insight community and participate in customer meetings to understand and quantify high level concerns, value received from Resolver and critical capabilities of the products that drive the most benefit for them.
- Prioritize, distill and surface market intelligence to shape future products and scaled opportunities
- Leverage your understanding of the market to identify our ideal customer persona to select our targeting criteria
Product Launches:
Measures of Success:
A formalized, repeatable launch process that can scale up or down to meet the needs of a given program: Launches typically meet or exceed the ARR objectives set; in the case of a shortfall, ability to identify the cause and develop gap closure plans.
- Conduct thorough market assessments to determine the opportunity size for a given release or initiative, and then ensure investment aligns to opportunity.
- Own product launches. Establish launch processes, define launch objectives and manage cross-functional teams to ensure and track successful launch programs.
- Own product positioning using customer, competitor and general market input to establish and communicate Resolver’s differentiation and value to the buyer.
- Work closely with the marketing team to develop and deliver marketing campaigns and channel plans that successfully meet launch objectives
More about you:
- You have been refining your product marketing career over the last 3 years, and you consider yourself a strong researcher & writer!
- Speaking of research, you're experienced in research planning, survey/focus group design, and concept testing
- You love data and you know how to use it to identify trends that aren't always obvious
- You have a strong understanding of financial statements & may have been a budget owner or core collaborator in the past
- You are curious and have experience leveraging buyer, product and competitive insights to craft strong and concise messaging & positioning, particularly within a B2B environment
- You're experienced in writing business cases and communicating strategic recommendations
- You can juggle multiple things and understand how to prioritize
- You are a collaborator who can build strong relationships
- If you have knowledge of Governance, Risk and Compliance that would be a bonus but not essential
- Health and Wellness Benefits: 100% paid by us for health, dental & vision from day one.
- Professional development: we have an external learning budget to help you grow and develop. We host a learning workshop about every 6 weeks on topics like Time Management, Self-Awareness and Giving Feedback; we also have e-learning to meet the needs of our remote team. We offer a Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond. We also have a Coaching Program for all our managers. We know how important it is to have a good boss, so we invest in their development.
- Vacation: it's open, which means we don't worry about an accrual clock. On average, we see most folks enjoying between 3-4 weeks off a year.
- Parental leave: Best-in-class top-up for new parents - 100% for 15 weeks new parents and a bonus 5 weeks for birth mothers.
- RRSP: Matching up to 2.5%
- Flexibility & trust – While we are remote for now, we enable our team to create a work environment that will set them up for success. We hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role.
- In the Office – You will have access to snacks and beverages and in-office fun like ping pong, group lunches, karaoke & games. We provide lots of opportunity for team socials too, including the folks who are remote!
Resolver is committed to providing accommodations for all persons with disabilities. If at any point in the recruitment process you require accommodation, please notify the applicable recruiter or contact us directly at careers@resolver.com