Senior Manager, Digital Marketing—Digital Solutions
Description
Do you want to work to make Power for Good?
We're the world's largest independent renewable energy company. We're driven by a simple yet powerful vision: to create a future where everyone has access to affordable, zero carbon energy.
We know that achieving our ambitions would be impossible without our people. Because we're tackling some of the world's toughest problems, we need the very best people to help us. They're our most important asset so that's why we continually invest in them.
RES is a family with a diverse workforce, and we are dedicated to the personal professional growth of our people, no matter what stage of their career they're at. We can promise you rewarding work which makes a real impact, the chance to learn from inspiring colleagues from across a growing, global network and opportunities to grow personally and professionally.
Our competitive package offers rewards and benefits including pension schemes, flexible working, and top-down emphasis on better work-life balance. We also offer private healthcare, discounted green travel, 25 days holiday with options to buy/sell days, enhanced family leave and four volunteering days per year so you can make an impact somewhere else.
Role Summary
We are seeking a highly skilled Senior Digital Marketing Manager with a proven track record in developing and executing comprehensive digital B2B marketing strategies tailored to the renewable energy sector. The ideal candidate will possess a deep understanding of relationship-driven digital marketing tools and techniques, combined with a passion for sustainability and renewable energy technologies. As a Senior Digital Marketing Manager, you will be at the forefront of driving impactful digital marketing strategies to enhance brand visibility, generate leads, and foster customer engagement in the dynamic and rapidly growing renewable energy industry.
Key Accountabilities
- Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with the company's objectives and target audience to drive brand awareness, lead generation, and customer acquisition.
- Content Marketing: Oversee the creation of engaging and relevant content, including blog posts, whitepapers, case studies, videos, and infographics, to educate and inform target audiences about the company's digital software solutions and their benefits in the renewable energy sector.
- Website Development: Collaborate on the development and optimization of the company website to ensure it serves as an effective hub for lead generation, information dissemination, and customer engagement. Collaborate with internal teams or external agencies to implement SEO best practices, optimize user experience, and drive conversions.
- SEO and SEM Management: Lead SEO and SEM efforts to optimize website traffic, improve search engine rankings, and maximize ROI on digital advertising campaigns targeting key renewable energy markets globally, with a specific focus on lead generation and capture.
- Social Media Management: Manage and grow the company's presence across various social media platforms, including LinkedIn, Twitter, Facebook, and Instagram, by developing compelling content, fostering community engagement, and leveraging paid advertising opportunities to drive lead generation.
- Email Marketing Campaigns: Plan, execute, and analyze email marketing campaigns to nurture leads, drive customer engagement, and promote new product launches or company initiatives within the renewable energy industry, with a focus on lead capture and conversion.
- Analytics and Reporting: Utilize data analytics tools to track key performance metrics, analyze campaign effectiveness, and generate actionable insights to optimize digital marketing efforts and drive continuous improvement in lead generation and conversion rates.
- Collaboration and Stakeholder Management: Collaborate cross-functionally with internal teams, including sales, product development, and customer success, to align digital marketing initiatives with business objectives and ensure consistent messaging and branding across all channels, with a primary focus on lead generation and nurturing strategies.
- Market Research and Competitive Analysis: Stay informed about industry trends, market developments, and competitor activities within the renewable energy sector to identify opportunities for differentiation and strategic positioning, with a specific emphasis on lead generation strategies.
- Events & Conferences: Work as part of cross-functional team to support success of internal and external events and conferences.
Knowledge
- In-depth knowledge of sales and commercial processes, best practices, and the ability to deliver effective sales strategies.
- Working knowledge of CRM systems (e.g., Salesforce) and other sales enablement tools preferred.
Skills
- Passion for sustainability and renewable energy technologies, with a strong desire to make a positive impact on the world through digital innovation.
- Intellectual curiosity paired with a high growth-mindset.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, SEMrush, or similar platforms.
- Excellent written and verbal communication skills, with the ability to craft compelling content and effectively communicate complex concepts to diverse audiences.
- Strategic mindset with the ability to think creatively, identify opportunities, and drive results in a fast-paced, dynamic environment.
- Strong influencing skills, with a reputation for getting things done effectively.
- Team-player with the ability to dig into the details as well as see the big picture.
- Strong interpersonal and communication skills, with the ability to navigate complex situations and effectively influence at all levels of an organization.
- Integrity, professionalism, and discretion when handling confidential information.
Experience
- Proven track record of developing and executing successful digital marketing campaigns, including SEO/SEM, content marketing, social media, and email marketing, with a strong emphasis on lead generation and conversion.
- Deep experience in digital marketing, with a focus on B2B marketing within the renewable energy, clean tech, or software solutions industry.
- Experience in website development and optimization, including knowledge of CMS platforms and understanding of web development best practices.
- Experience working in an ambiguous environment with a willingness to stretch yourself outside typical role boundaries.
- Experience working in a multicultural global environment.
- Adaptive to rapid changes associated with start-up environments and leverage a collaborative mindset to grow and help various teams cross-functionally.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or related field. Advanced degree preferred.
- Ability to travel as needed to meet with teams and attend industry events.
If you're ready to take on a leadership role in shaping the future of renewable energy through cutting-edge digital marketing strategies, we encourage you to apply and join our passionate team of professionals dedicated to driving positive change on a global scale, with a focus on lead generation and conversion excellence.
At RES we celebrate difference as we know it makes our company a great place to work. Encouraging applicants with different backgrounds, ideas and points of view, we create teams who work together to solve complex problems and design practical solutions for our clients. Our multiple perspectives come from many sources including the diverse ethnicity, culture, gender, nationality, age, sex, sexual orientation, gender identity and expression, disability, marital status, parental status, education, social background and life experience of our people.
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