Senior Marketing Associate

Marketing Fort Worth, Texas United States

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Description

Senior Marketing Associate
Job Description

 

About Record360
Record360 provides the world with surprisingly simple tools that build confidence and trust. Our mobile and web apps are used by equipment, truck, and car rental companies to streamline processes and document the true condition of their assets. Our customers love us because our product helps them reduce damage disputes, improve customer service, and revolutionize the way they work.

 

Job Description
We are expanding rapidly and are seeking a highly collaborative, metrics-driven, and action-oriented Senior Marketing Associate to join our team. This role will play a key part in generating leads, increasing brand awareness, and ensuring a cohesive brand presence across our target markets. The ideal candidate is analytical, creative, and proactive; and excited to contribute to a fast-growing, innovative company. This role reports to the Director of Marketing.

 

Responsibilities
  • Core KPIs:
    • Increase website traffic
    • Increase inbound leads
    • Maintain marketing data integrity
  • Events: Plan and manage logistics for trade shows and webinars, including event attendance, budgets, swag, and collateral
  • Content: Coordinate with vendors & internal teams to create blogs and social media posts.
  • Email: Design and execute email and direct mail efforts, maintaining clean and accurate Salesforce & Pardot contact lists
  • Customer Marketing: Collaborate with Customer Success to identify case study candidates, coordinate video shoots, and produce compelling case studies for the website
  • Product Marketing: Partner with the product team to understand new features and create the corresponding marketing material strategies (blogs, one sheets, and customer emails).
  • Analytics: Track and analyze the effectiveness of campaigns and events, providing data-driven insights for optimization.
  • Process Management: Proactively improve marketing processes and suggest scalable solutions to enhance efficiency.

 

Qualifications
  • 3-5+ years of professional Demand Generation/Marketing experience in software
  • Curious, fast learner; enjoys trying new tactics
  • Excellent communication, project management, and prioritization skills
  • Strategic, analytical and detail-oriented
  • Team player: pitches in to get things done when tasks need coverage
  • High EQ & humility: good at delivering/receiving feedback
  • When surfacing a problem, always pair it with a solution or suggestion for how to get to a solution
  • Salesforce/Pardot email and form experience a plus
  • Conducts experiments with rigorous data analysis and well-thought-out project plans

 

Attributes
  • Curious: An insatiable appetite to learn.
  • Action-Oriented: A positive, ‘let’s try it’ attitude.
  • Ownership Mentality: Won’t sit around and wait for someone else to do it.

 

Compensation
  • Opportunity to be part of a high-growth success story
  • Mentorship
  • Competitive compensation plan
  • Medical and dental benefits
  • 401K benefits
  • Flexible paid time off (PTO)

 

Role is remote-friendly with the option to be based in the Point of Rental Office in Dallas, TX.

 

Range $80K - $90K

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