Marketing Designer
Description
Printers Row Publishing Group (PRPG), a premier trade publisher in the United States, is searching for a Marketing Designer.
Supporting the seven publishing imprints of San Diego-based Printers Row Publishing Group (PRPG), the Marketing Designer is responsible for creating contemporary, high-impact visual assets across B2C and B2B channels to drive awareness and sell-through of PRPG titles. The primary focus of this role is developing compelling digital assets for e-commerce platforms, including product imagery, A+ content, lifestyle graphics, and retail partner storefronts, alongside traditional retail signage, sales brochures, and marketing collateral. The Marketing Designer also collaborates closely with the in-house studio photographer to support photo editing, asset management, and occasional on-set photography assistance.
What You Will Be Doing:
Retail Signage/Retail Brochures
- Design and produce retail signage for key accounts in compliance with retailer specs and brand style guide requirements.
- Create pallet skirt designs, planogram displays, and endcap graphics for key retail accounts.
- Design seasonal, promotional, and entertainment-themed retail marketing materials.
- Create and maintain sales one-sheets and catalogs for trade, gift, and specialty sales channels.
E-Commerce & Digital Asset Design
- Design and deliver optimized product images, lifestyle graphics, and brand content for major e-commerce platforms including Amazon, Target.com, Walmart.com, and other key retail partner sites.
- Create Amazon A+ Content modules and Brand Store pages that meet platform specifications and drive conversion.
- Develop digital ad banners, sponsored product graphics, and display assets sized and formatted for each retail partner’s digital ecosystem.
- Design and update homepage banners, category pages, and promotional graphics for PRPG imprint websites, including Dreamtivity, Canterbury Classics, Silver Dolphin Books, Studio Fun Books, Portable Press, and Thunder Bay Press.
- Produce social media graphics and digital marketing assets optimized for platform-specific dimensions and formats.
- Stay current with e-commerce platform design guidelines, evolving retailer specs, and digital design best practices.
Marketing Collateral
- Create and update sales one-sheets for all PRPG imprints.
- Create and update sales brochures.
3D Retail Renderings
- Create, render, and update 3D retail fixture models and planogram visualizations for sales presentations using Lightwave.
- Develop and render retail signage images within 3D environments for client approvals.
- Design new retail fixture concepts as needed.
Studio Photography Support
- Assist the studio photographer with post-production editing of product and lifestyle photography using Adobe Lightroom and Photoshop, including retouching, color correction, and background cleanup.
- Prepare and upload final photo assets to PhotoShelter and other DAM systems, applying accurate metadata, keywords, and tagging for discoverability.
- Support on-set studio photography as needed, including product setup, prop styling, and operating camera equipment under the photographer's direction.
- Maintain and organize the digital image library, ensuring files are correctly named, versioned, and archived per workflow standards.
- Prepare image assets for e-commerce delivery, including resizing, file format conversion, and compliance with retailer upload specifications.
Administrative
- Gather art assets and technical specifications for all assigned projects.
- Maintain an organized portfolio of presentation visuals and completed design work.
- Manage project timelines and communicate proactively with internal stakeholders.
- Other duties may be assigned, directed, or requested.
What You Will Need:
- Bachelor’s degree required.
- One to three years' working knowledge of a 3D design or modeling program, such as Lightwave, is required.
- Experience with Adobe Create Suite preferred.
- Interest in developing consumer-facing retail signage and sales materials.
- Excellent communication and writing skills. Familiarity with publishing industry terms helpful. Should be able to draft reports and correspondence.
- Strong project management skills; ability to identify and assess issues and make decisions in a timely manner.
- Interpersonal skills – the individual maintains confidentiality, remains open to others’ ideas, and exhibits willingness to try new things.
- Must be detail-oriented and organized.
- Must possess analytical abilities.
- Must be able to multitask, prioritize, and meet deadlines.
- Problem solving – the individual identifies and resolves problems in a timely manner, gathers and analyzes information skillfully, and maintains confidentiality.
ReaderLink is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, protected veteran status, or status as an individual with a disability.
ReaderLink is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. EOE/Minorities/Female/Disabled/Veteran. ReaderLink is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation to assist with completing the electronic application, please email your request to [email protected], or call: (708) 356-3737.