Email and Marketing Automation Specialist

RelationEdge San Diego, California Remote, United States


Description

ABOUT RELATIONEDGE

As a Platinum Salesforce Implementation Partner, RelationEdge is focused on implementing technology solutions that are simple to use and provide powerful information that drives our clients’ business. Our methodology is based on business process engineering and optimization, employing a Process First, Technology Second® approach to solving business problems. RelationEdge’s passion for helping clients better market, sell, and service their customers is essential and what has distinguished us from competitors.

POSITION SUMMARY

RelationEdge Digital Agency is looking for an Email & Marketing Automation Specialist to join our growing team! This person will assist consultants in developing marketing automation and email marketing strategies, and coordinate, produce, and execute those email marketing campaigns.

RESPONSIBILITIES

  • Execute email marketing and marketing automation campaigns for clients in a variety of industries, on a variety of platforms
  • Assist in discovery sessions with clients to outline current processes, and identify potential opportunities for growth and improved performance
  • Implement automation process flows outlining automation programs
  • Collaborate with platform-specific architects and engineers to evaluate strategies with the capabilities of each platform and scope of work for each project
  • Collaborate with content writers, developers, and graphic designers for the creation of content to support email campaigns
  • Create email and landing page templates that fit client branding guidelines
  • Complete monthly reporting and provide insight on performance
  • Research relevant best practices and new opportunities for email marketing and marketing automation strategies

REQUIRED SKILLS & EXPERIENCE

  • 1-3 years of email marketing/marketing automation experience
  • Experience with one or more of the following platforms: Salesforce Marketing Cloud (ExactTarget), Pardot, Hubspot, MailChimp, Marketo, Eloqua, Constant Contact, Klavio
  • Experience overseeing a marketing campaign from start to finish, delegating where appropriate
  • Knowledge of inbox deliverability, GDPR, CCPA and CAN-SPAM requirements
  • Knowledge of HTML, CSS
  • Demonstrated commitment to delighting clients and coworkers by going above and beyond in producing high-quality work with attention to detail
  • Excellent organizational, analysis, problem-solving, and time management skills
  • Deadline oriented, and able to work in a fast-paced environment with ever-changing priorities
  • Understanding of how marketing automation and CRM platforms integrate and work together is preferred
  • Bachelor's degree, preferably in Marketing, Communications, Business, Computer Science, or a related field
  • Salesforce Marketing Cloud or Pardot Certifications are a plus
  • Hubspot certifications - Hubspot Marketing Software Certification, Email Marketing Certification - are a plus
  • SEO knowledge or experience is a plus