Email Marketing Manager

Marketing Mountain View, California


Description

Position Responsibilities:

  • Drive the email marketing strategy and execution of campaigns for Coupons.com
  • Partner with creative team to design email and communication templates, develop images, content, promos, and landing pages for marketing campaigns
  • Develop quality, full lifecycle programs that are relevant and appealing to target audience
  • Design outreach strategy that provides constant contact to customers to engage with Coupons.com
  • Champion best practices with key stakeholders ensuring vested interest in the success of marketing campaigns
  • Develop and analyze key marketing metrics to ensure campaigns are meeting revenue and acquisition cost goals
  • Manage email and database marketing tools
  • Analyze back-end data of email campaigns and make recommendations for enhancing their effectiveness

Position Qualifications:

  • 6 years of industry experience, out of which 3 years of experience building and implementing successful marketing programs
  • Experience analyzing key marketing metrics
  • High attention to detail with the ability to execute projects from beginning to end
  • Experience using data to develop actionable insights
  • Expert level knowledge/experience with email marketing tools
  • Strong HTML and Excel skills
  • Familiarity with Email Service Providers (Responsys, Exact Target, Marketo)
  • BA degree in marketing or similar discipline

Preferred Position Qualifications:

  • Ability to think strategically and work independently
  • Energetic and collaborative team player with the ability to motivate others
  • Ability to succeed in a fast-paced and dynamic environment
  • Strong organizational, analytical and communication skills
  • Demonstrated ability to prioritize to meet aggressive goals and timelines